Top Ads on Ultra Europe

Ultra Europe Background Introduction:

Europe's Premier Destination Music Festival

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ultra Europe has been advertising and marketing on Facebook for many years. And Ultra Europe has placed 69 of ads on the Facebook platform in the last month. In the past few years,Ultra Europe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ultra Europe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ultra Europe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ultra Europe.

1.Ultra Europe Top 3 Ads Basic Understanding

	top1	top2	top3
Name	Ultra Europe	Ultra Europe	Ultra Europe
Page Categories	Performance & Event Venue	Performance & Event Venue	Performance & Event Venue
Marketing Objectives	Other	Other	Other
ECommerce Softwares	N/A	N/A	N/A

Ultra Europe Marketing Objectives Analysis:

Ultra Europe has been operating in Performance & Event Venue for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ultra Europe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ultra Europe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

	top1	top2	top3
Ad Headline	Grab your tickets!	Grab your tickets!	Grab your tickets!
Ad Copy Text	Let us build unforgettable Memories at Ultra Europe 2020 and one & only, David Guetta!	Pendulum Trinity is coming to rock the stage at Ultra Europe 2020 in Croatia!	Ultra Europe 2020 will tremor under the beats of one of the greatest DJs - Marshmello!
Link Description	Get yours now before it's too late...	Get yours now before it's too late...	N/A
Website Link	ultraeurope.com	ultraeurope.com	ultraeurope.com
CTA	SHOP_NOW	SHOP_NOW	SHOP_NOW
Text Word Count	86	77	86
Like	71	8	56

Ultra Europe Top 1 Ad Content Analysis：

Ad title: Text is an extension of the creative. Ultra Europe Top 1 ads got 71 likes. Ultra Europe uses a sentence with the finishing touch title: “Grab your tickets!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ultra Europe shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ultra Europe should continue to optimize the ad content.

3.Ultra Europe Top 3 Ads Creative Selection

	top1	top2	top3
Creative Type	Image	Image	Video
Ad Time	2020-03-17-2020-03-17	2020-03-15-2020-03-15	2020-03-15-2020-03-15
Landing Page Link	https://ultraeurope.com/tickets/festival/?utm_source=Facebook_Mobile_Feed&utm_medium=%5BALL+-+2020+-+03%5D+Conversion+-+DJ+Cards+-+FB/IG&utm_campaign=%5Bfans+-+2020+-+03%5D+06/03+-+David+Guetta+-+FB&fbclid=IwAR1BvR520l8nIx3GJV4BqG9NCvqS10SKqJ_OG5bxAaeTD3PhV7WkcF3Y5Vc	https://ultraeurope.com/tickets/festival/	https://ultraeurope.com/tickets/festival/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ultra Europe are successful.

Ultra Europe Creative Analysis:

Ultra Europe placed a Image ad in 2020-03-17-2020-03-17, and got 71 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ultra Europe Top 3 Ads Audience Analysis:

	top1	top2	top3
Country	N/A	N/A	N/A
Language	English	English	English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ultra Europe has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ultra Europe Top 3 Ads Performance Display

	top1	top2	top3
Ad Time	2020-03-17-2020-03-17	2020-03-15-2020-03-15	2020-03-15-2020-03-15
During	1 days	1 days	1 days
Like	71	8	56
Share	1	0	4
Comment	5	0	1

Advertising effectiveness is a direct manifestation of advertising. Ultra Europe ‘s Top 1 ad received 71 likes, 1 shares, 5 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ultra Europe, helping Ultra Europe to grasp the ad data more clearly.