Top Ads on Ulta Beauty

Ulta Beauty Background Introduction:

twitter.com/ULTA_Beauty - pinterest.com/ultabeauty/ - instagram.com/ultabeauty/ - youtube.com/ultabeauty Join the ULTA family: www.ulta.com/careers

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ulta Beauty has been advertising and marketing on Facebook for many years. And Ulta Beauty has placed 340 of ads on the Facebook platform in the last month. In the past few years,Ulta Beauty has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ulta Beauty on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ulta Beauty. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ulta Beauty.

BigSpy

1.Ulta Beauty Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ulta Beauty  Ulta Beauty  Ulta Beauty
Page Categories  Health/Beauty  Cosmetics Store  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ulta Beauty Marketing Objectives Analysis: 

Ulta Beauty has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ulta Beauty best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ulta Beauty Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  NEW Moisture Surge™ Sheertint Hydrator  Morphe James Charles Palette #ManOfToday 
Ad Copy Text  The all-in-one tinted moisturizer that protects + perfects your skin! SPF 25 shields skin from harmf...  Backyard lounging or golden-hour selfies—deserve the best of summer beauty.  This Father's Day, give the right gift to the #ManOfToday in your life, with BOSS Bottled Infinite. ...
Link Description  N/A  N/A  N/A
Website Link  Ulta.com  www.ulta.com  www.ulta.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 281  80  116
Like 59  0  1288

Ulta Beauty Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ulta Beauty Top 1 ads got 59 likes. Ulta Beauty uses a sentence with the finishing touch title: “NEW Moisture Surge™ Sheertint Hydrator”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ulta Beauty shared 281 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ulta Beauty should continue to optimize the ad content.

3.Ulta Beauty Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-16-2020-06-18  2020-05-28-2020-06-18  2020-06-15-2020-06-18
Landing Page Link  https://www.ulta.com/  https://www.ulta.com/18a-blue-ya-away-artistry-palette?productId=pimprod2013335&sku=2562238&cmpid=P_FB_DPA&fbclid=IwAR3MzOf-OiM6Z0gxUJx-WJeYUwedXg01nt0jEXxBmaS1gqAaF7bAEK_6frA   https://www.ulta.com/boss-bottled-infinite-eau-de-parfum?productId=pimprod2005230&fbclid=IwAR2GrPWUD4bpX82_79e_5RrozBA02oFhB0gk7mqgsnCbPyG2liTN0IasmMQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ulta Beauty are successful.

Ulta Beauty Creative Analysis: 

Ulta Beauty placed a Carousel ad in 2020-06-16-2020-06-18, and got 59 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ulta Beauty Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria,United States,Egypt  N/A  United States,Morocco,France
Language  English  English  Somali

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ulta Beauty has the best conversion in Algeria,United States,Egypt, and can advertise more in Algeria,United States,Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ulta Beauty Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-05-28-2020-06-18  2020-06-15-2020-06-18
During  3 days  22 days 4 days 
Like  59  0  1288
Share  2  0  131
Comment  8  0  130

Advertising effectiveness is a direct manifestation of advertising. Ulta Beauty ‘s Top 1 ad received 59 likes, 2 shares, 8 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ulta Beauty, helping Ulta Beauty to grasp the ad data more clearly.