Top Ads on Uhomes

Uhomes Background Introduction:

我们是一个海外留学生租房买房平台,我们提供从海外租房,留学生公寓到新房二手房出售,留学生国际机票,国际游学等一系列涉及留学后市场的贴心服务。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Uhomes has been advertising and marketing on Facebook for many years. And Uhomes has placed 156 of ads on the Facebook platform in the last month. In the past few years,Uhomes has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Uhomes on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Uhomes. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Uhomes.

BigSpy

1.Uhomes Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Uhomes  Uhomes  Uhomes
Page Categories  Internet Company  Internet Company  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Uhomes Marketing Objectives Analysis: 

Uhomes has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Uhomes best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Uhomes Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  异乡好居-留学租房更安全更优惠  异乡好居-留学租房更安全更优惠 异乡好居-留学租房更安全更优惠 
Ad Copy Text  英国热门留学公寓全网最低价,单人卧室,单人套房、xbxb均享最低价格保证...  -  英国热门留学公寓全网最低价,单人卧室,单人套房、xbxb均享最低价格保证...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  itunes.apple.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 133  147  133
Like 1  16  0

Uhomes Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Uhomes Top 1 ads got 1 likes. Uhomes uses a sentence with the finishing touch title: “异乡好居-留学租房更安全更优惠”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Uhomes shared 133 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Uhomes should continue to optimize the ad content.

3.Uhomes Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-16-2020-06-18  2020-05-13-2020-06-18  2020-06-14-2020-06-16
Landing Page Link  https://play.google.com/store/apps/details?id=com.yxhjandroid1.uhouzz  https://itunes.apple.com/app/id997644191   https://play.google.com/store/apps/details?id=com.yxhjandroid1.uhouzz&fbclid=IwAR36fEEy2YF6BWILd1wFXvm9iGCaE869ZKY2wnZSyIcv9vIhLOJYGil2-eo

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Uhomes are successful.

Uhomes Creative Analysis: 

Uhomes placed a Image ad in 2020-06-16-2020-06-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Uhomes Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Egypt,Morocco,Poland...  N/A
Language  Chinese (Simplified)  Chinese (Simplified)  Chinese (Simplified)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Uhomes has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Uhomes Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-05-13-2020-06-18  2020-06-14-2020-06-16
During  3 days  37 days 3 days 
Like  1  16  0
Share  0  2  0
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. Uhomes ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Uhomes, helping Uhomes to grasp the ad data more clearly.