Top Ads on Udemy

Udemy Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Udemy has been advertising and marketing on Facebook for many years. And Udemy has placed 3194 of ads on the Facebook platform in the last month. In the past few years,Udemy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Udemy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Udemy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Udemy.


1.Udemy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Udemy  Udemy  Udemy
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Udemy Marketing Objectives Analysis: 

Udemy has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Udemy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Udemy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Complete Python Bootcamp: Go from zero to hero in Python 3  Build a Social Network from Scratch: JavaScript PHP + MySQL The Ultimate Financial Investment Training Course 
Ad Copy Text  Ready to master Python? Now you can with online courses up to 60% off + course satisfaction guarante...  Achieve whatever comes next with Udemy. TODAY: we're announcing a special offer + money-back guarant...  Designed for anyone who want to become a better investor, stock picker, finance professional, this #...
Link Description  153710 5-star reviews  Special Offer  Succeed as a Financial Analyst &Investor by Award Winning MBA Prof who worked @Goldman, in Hedge Funds & Venture Capital
Website Link
Text Word Count 102  103  763
Like 15  0  56

Udemy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Udemy Top 1 ads got 15 likes. Udemy uses a sentence with the finishing touch title: “Complete Python Bootcamp: Go from zero to hero in Python 3”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Udemy shared 102 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER_VIEW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Udemy should continue to optimize the ad content.

3.Udemy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-06-18-2020-06-19  2020-06-16-2020-06-19  2020-04-06-2020-06-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Udemy are successful.

Udemy Creative Analysis: 

Udemy placed a Video ad in 2020-06-18-2020-06-19, and got 15 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Udemy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Panama  Tunisia,Gabon,United Arab Emirates...  Cote d'lvoire
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Udemy has the best conversion in Panama, and can advertise more in Panama in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Udemy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-06-16-2020-06-19  2020-04-06-2020-06-19
During  2 days  4 days 75 days 
Like  15  0  56
Share  0  45  5
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Udemy ‘s Top 1 ad received 15 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Udemy, helping Udemy to grasp the ad data more clearly.