Top Ads on Udacity
Udacity Background Introduction:
Udacity provides online courses & credentials, built by AT&T, Google, etc. to teach skills that industry employers need today.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Udacity has been advertising and marketing on Facebook for many years. And Udacity has placed 1526 of ads on the Facebook platform in the last month. In the past few years,Udacity has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Udacity on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Udacity. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Udacity.
1.Udacity Top 3 Ads Basic Understanding
Udacity Marketing Objectives Analysis:
Udacity has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Udacity best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Udacity Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Udacity Social Media Free E-Book. Be an expert.||Get it for free||Get it for free|
|Ad Copy Text||Learn simply and quickly how to manage a Social Media campaign through our free e-book. Differentiat...||Don't miss the digital marketing ebook by Udacity||Don't miss the digital marketing ebook by Udacity|
|Link Description||Free Social Media Advertising Guide||Free Social Media Advertising Guide||Free Social Media Advertising Guide|
|Text Word Count||137||49||49|
Udacity Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Udacity Top 1 ads got 1 likes. Udacity uses a sentence with the finishing touch title: “Udacity Social Media Free E-Book. Be an expert.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Udacity shared 137 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Udacity should continue to optimize the ad content.
3.Udacity Top 3 Ads Creative Selection
|Landing Page Link||https://dmnd.udacity.com:443/ebook||https://dmnd.udacity.com/ebook?fbclid=IwAR2Q9NU7rjiaSOfUTiE-31AsbfGfEX04n6UIFvV-17TYGC3CZBbU-Ou9pyI||https://dmnd.udacity.com/ebook?fbclid=IwAR2tGVp-w4x9v7NcaZlsKHCoCrx9P0ZK6O4VTtBFFpCcfSk_XKnnF01UI3A|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Udacity are successful.
Udacity Creative Analysis:
Udacity placed a Image ad in 2020-05-21-2020-06-19, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Udacity Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Udacity has the best conversion in Brazil, and can advertise more in Brazil in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Udacity Top 3 Ads Performance Display
|During||30 days||5 days||5 days|
Advertising effectiveness is a direct manifestation of advertising. Udacity ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 30 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Udacity, helping Udacity to grasp the ad data more clearly.