Top Ads on Ubisoft
Ubisoft Background Introduction:
Bienvenue sur la Page Facebook officielle d'Ubisoft France ! Suivez-nous pour rester informés de toute l'actualité des jeux Ubisoft.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Ubisoft has been advertising and marketing on Facebook for many years. And Ubisoft has placed 1441 of ads on the Facebook platform in the last month. In the past few years,Ubisoft has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Ubisoft on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ubisoft. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ubisoft.
1.Ubisoft Top 3 Ads Basic Understanding
|Page Categories||Video Game||Game Publisher||Product/Service|
Ubisoft Marketing Objectives Analysis:
Ubisoft has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ubisoft best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Ubisoft Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||صور اليوميات||Sprawdź na store.ubi.com!||صور اليوميات|
|Ad Copy Text||-||Starożytne przysłowie mówi: "Jak na wakacje, to do Egiptu!" Zgarnij do 75% zniżki na Assassin's...||Hora de desbravar as areias do egito antigo! O final de semana gratuito de Assassin's Creed Origins...|
|Link Description||El fin de semana gratuito de Assassin's Creed Origins ha comenzado del 19 al 21 de junio en Uplay. ¡Únete a Bayek en esta aventura! ¡Es hora de explorar las arenas del antiguo Egipto! https://bit.ly/2UXArDc||N/A||Hora de desbravar as areias do egito antigo! O final de semana gratuito de Assassin's Creed Origins começou, de 19 a 21 de junho! Junte-se a Bayek nesta aventura! https://bit.ly/2Y94No4|
|Text Word Count||212||170||188|
Ubisoft Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Ubisoft Top 1 ads got 170 likes. Ubisoft uses a sentence with the finishing touch title: “صور اليوميات”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Ubisoft shared 212 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ubisoft should continue to optimize the ad content.
3.Ubisoft Top 3 Ads Creative Selection
|Landing Page Link||https://freeweekend.ubisoft.com/assassins-creed-origins/es-MX?ncid=22-3839---1-pdsocmed-1-1-ACO_FW--19-22-10-0620-6----ID_89646-1----&maltcode=digitalmarketing(ncsa)_C2W_pdsocmed_paid_facebook_vg__ACO____&addinfo=||https://store.ubi.com/us/game?pid=592450934e0165f46c8b4568&dwvar_592450934e0165f46c8b4568_Platform=pcdl&edition=Standard%20Edition&source=detail&ncid=2265-1367---1-pdsocmed-1-1-Store_FbPaid_ACO_Sale_PL--13-16-7-0620-6----ID_89726-----&maltcode=ubisoftstore_C2W_pdsocmed_paid_facebook___STORE____&addinfo=||https://freeweekend.ubisoft.com/assassins-creed-origins/pt-BR?ncid=22-3839---1-pdsocmed-1-1-ACO_FW--20-22-10-0620-6----ID_89646-1----&maltcode=digitalmarketing(ncsa)_C2W_pdsocmed_paid_facebook_vg__ACO____&addinfo=|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ubisoft are successful.
Ubisoft Creative Analysis:
Ubisoft placed a Image ad in 2020-06-19-2020-06-20, and got 170 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Ubisoft Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Ubisoft has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Ubisoft Top 3 Ads Performance Display
|During||2 days||3 days||2 days|
Advertising effectiveness is a direct manifestation of advertising. Ubisoft ‘s Top 1 ad received 170 likes, 23 shares, 50 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ubisoft, helping Ubisoft to grasp the ad data more clearly.