Top Ads on Uber
Uber Background Introduction:
Uber has been advertising and marketing on Facebook for many years. And Uber has placed 7202 of ads on the Facebook platform in the last month. In the past few years,Uber has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Uber on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Uber. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Uber.
1.Uber Top 3 Ads Basic Understanding
|Page Categories||Food & Beverage||Product/Service||Product/Service|
Uber Marketing Objectives Analysis:
Uber has been operating in Food & Beverage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Uber best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Uber Top 3 Ads Content Display
|Ad Headline||Coca-Cola||Get Turkish Pide & Kebabs delivered to your doorstep today!||$20 off|
|Ad Copy Text||Support your favorite restaurants and together we’ll deliver more. Order take-out through UberEATS...||-||Enjoy $20 off your first order with Uber Eats.|
|Text Word Count||371||102||49|
Uber Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Uber Top 1 ads got 903 likes. Uber uses a sentence with the finishing touch title: “Coca-Cola”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Uber shared 371 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Uber should continue to optimize the ad content.
3.Uber Top 3 Ads Creative Selection
|Landing Page Link||https://www.ubereats.com/?fbclid=IwAR1_i7yf5RbWBBADKI0mHdXlt0pKdqiPvj214bXCB3xMGhdxGy5z18WZyJA||https://play.google.com/store/apps/details?id=com.ubercab.eats||https://play.google.com/store/apps/details?id=com.ubercab.eats&fbclid=IwAR2ANy6_JUncxjT1jy6Onyrd-W4xi1TnvDQ3C-qFLNXnfUEPKqzWtGuAbvA|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Uber are successful.
Uber Creative Analysis:
Uber placed a Video ad in 2020-06-17-2020-06-20, and got 903 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Uber Top 3 Ads Audience Analysis:
Uber has the best conversion in Pakistan,Egypt,Algeria, and can advertise more in Pakistan,Egypt,Algeria in the future.
5.Uber Top 3 Ads Performance Display
|During||4 days||35 days||5 days|
Advertising effectiveness is a direct manifestation of advertising. Uber ‘s Top 1 ad received 903 likes, 62 shares, 46 comments in just 4 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Uber, helping Uber to grasp the ad data more clearly.