Top Ads on Uber

Uber Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Uber has been advertising and marketing on Facebook for many years. And Uber has placed 7205 of ads on the Facebook platform in the last month. In the past few years,Uber has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Uber on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Uber. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Uber.

BigSpy

1.Uber Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Uber  Uber  Uber
Page Categories  Product/Service  Other  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Uber Marketing Objectives Analysis: 

Uber has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Uber best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Uber Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Partner with Uber Eats  Paquete Familiar 8 Piezas | 229 MXN Uber Eats 
Ad Copy Text  Supporting the restaurant industry during an uncertain time.  Â¡Recibe tu pedido de KFC en tu puerta!  Napier and Hastings, Uber Eats is coming your way this July! Sign up today, so you can deliver or or...
Link Description  $0 restaurant activation fee  N/A  N/A
Website Link  www.ubereats.com  play.google.com  www.uber.com
CTA  SIGN_UP    LEARN_MORE
Text Word Count 60  41  144
Like 1161  2  45

Uber Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Uber Top 1 ads got 1161 likes. Uber uses a sentence with the finishing touch title: “Partner with Uber Eats”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Uber shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Uber should continue to optimize the ad content.

3.Uber Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-03-31-2020-06-21  2020-06-18-2020-06-21  2020-05-29-2020-06-21
Landing Page Link  https://www.ubereats.com/restaurant/en-US/signup?utm_source=facebook&utm_medium=social-smartly&utm_campaign=Restaurants+SMB_Cuisine_Sandwiches_6.30.19&utm_term=Restaurants+SMB_Cuisine_Sandwiches_6.30.19&kw=Restaurants+SMB_Cuisine_Sandwiches_6.30.19&+utm_content=Static+Reliable+Delivery+-+staticLink+Post&campaign_id=23844458690370082&cid=23844458690370082&adgroup_id=23844458690400082+&adg_id=23844458690400082&ad_id=23844458701320082&utm_id=s5e754fb3aa09b233c72cdca2&fbclid=IwAR2PyIeQXCeRLVfe6aTMOamlm7DTWnBM8lvK8ZSM2UB5rNvK9sNfcVzMt2c  https://play.google.com/store/apps/details?id=com.ubercab.eats&fbclid=IwAR1YalZxFfw65caGpcYvdjbojyKA4YirUIl3RsDzCY-9MWwQ-A7pATDsSdA   https://www.uber.com/us/en/deliver/?utm_campaign=CM2041883-social-facebook_126_-99_NZ-National_c_all_bra_cpm_en_NewCityLaunches-ANZEATSCityMarketing-PO406721&utm_medium=social&utm_source=facebook&fbclid=IwAR1wKemBsScFA0aL__yoaf98PuMjlXQ70N7g6gwgV5H0ZYOBEoCRe0Z7tLE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Uber are successful.

Uber Creative Analysis: 

Uber placed a Image ad in 2020-03-31-2020-06-21, and got 1161 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Uber Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Saudi Arabia,China  N/A  Slovenia
Language  French  Spanish  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Uber has the best conversion in Saudi Arabia,China, and can advertise more in Saudi Arabia,China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Uber Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-31-2020-06-21  2020-06-18-2020-06-21  2020-05-29-2020-06-21
During  83 days  4 days 24 days 
Like  1161  2  45
Share  118  162  3
Comment  228  250  12

Advertising effectiveness is a direct manifestation of advertising. Uber ‘s Top 1 ad received 1161 likes, 118 shares, 228 comments in just 83 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Uber, helping Uber to grasp the ad data more clearly.