Top Ads on Uber Eats Romania

Uber Eats Romania Background Introduction:

Get the food you want, from the restaurants you love, delivered at Uber speed. Are you a Restaurant looking to partner with us? Sign up here: https://about.ubereats.com/en/restaurants/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Uber Eats Romania has been advertising and marketing on Facebook for many years. And Uber Eats Romania has placed 63 of ads on the Facebook platform in the last month. In the past few years,Uber Eats Romania has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Uber Eats Romania on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Uber Eats Romania. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Uber Eats Romania.

BigSpy

1.Uber Eats Romania Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Uber Eats Romania  Uber Eats Romania  Uber Eats Romania
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Uber Eats Romania Marketing Objectives Analysis: 

Uber Eats Romania has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Uber Eats Romania best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Uber Eats Romania Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Livrează cu Uber Eats  Livrează cu Uber Eats Până la 2000 lei GARANTAT! 
Ad Copy Text  Câștigă bani când ai nevoie. Urmărește-ți câștigurile. Primești recompense.  Câștigă bani când ai nevoie. Urmărește-ți câștigurile. Primești recompense.  Câștigă până la 2000 lei GARANTAT pe săptămână. Livrează acum cu Uber Eats!
Link Description  N/A  N/A  
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 85  85  85
Like 9  45  41

Uber Eats Romania Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Uber Eats Romania Top 1 ads got 9 likes. Uber Eats Romania uses a sentence with the finishing touch title: “Livrează cu Uber Eats”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Uber Eats Romania shared 85 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Uber Eats Romania should continue to optimize the ad content.

3.Uber Eats Romania Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-01-09-2020-02-03  2020-01-09-2020-02-03  2019-10-27-2020-02-01
Landing Page Link  https://www.uber.com/a/signup/drive/deliver?fbclid%3DIwAR3ThdxpYxDAAbiyGqMORO3b3kFE5yiOwviU_px2xvy8_eLmBC8SXylIbcA&utm_source=facebook&utm_medium=social-smartly&utm_campaign=Social-Facebook_142_-99_RO-National_C_ALL_ACQ_CPM__C_ALL_ACQ_CPM_en-EN_NFD-NFM-NFM-IG-FAN-_Timisoara_18-65_All&utm_term=Social-Facebook_142_-99_RO-National_C_ALL_ACQ_CPM_&kw=Social-Facebook_142_-99_RO-National_C_ALL_ACQ_CPM_&+utm_content=Eats.Eater.In-feed_4_5.freshmeals.H2.2018_Video+Post&campaign_id=23843306882900399&cid=23843306882900399&adgroup_id=23843733117870399+&adg_id=23843733117870399&ad_id=23843973721260399&utm_id=s_5db691fd9151d30aec2ab60b&gclid=CMrwj4uugOcCFRcJXAodOq4O0g&gclsrc=ds  https://www.uber.com/a/signup/drive/deliver?fbclid%3DIwAR3ThdxpYxDAAbiyGqMORO3b3kFE5yiOwviU_px2xvy8_eLmBC8SXylIbcA&utm_source=facebook&utm_medium=social-smartly&utm_campaign=Social-Facebook_142_-99_RO-National_C_ALL_ACQ_CPM__C_ALL_ACQ_CPM_en-EN_NFD-NFM-NFM-IG-FAN-_Timisoara_18-65_All&utm_term=Social-Facebook_142_-99_RO-National_C_ALL_ACQ_CPM_&kw=Social-Facebook_142_-99_RO-National_C_ALL_ACQ_CPM_&+utm_content=Eats.Eater.In-feed_4_5.freshmeals.H2.2018_Video+Post&campaign_id=23843306882900399&cid=23843306882900399&adgroup_id=23843733117870399+&adg_id=23843733117870399&ad_id=23843973721260399&utm_id=s_5db691fd9151d30aec2ab60b&gclid=CMrwj4uugOcCFRcJXAodOq4O0g&gclsrc=ds   https://www.uber.com/a/signup/drive/deliver?gclid=CPu_5beJyeUCFUqXvAodd08Bfw&gclsrc=ds

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Uber Eats Romania are successful.

Uber Eats Romania Creative Analysis: 

Uber Eats Romania placed a Video ad in 2020-01-09-2020-02-03, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Uber Eats Romania Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Romanian  Romanian  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Uber Eats Romania has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Uber Eats Romania Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-09-2020-02-03  2020-01-09-2020-02-03  2019-10-27-2020-02-01
During  26 days  26 days 98 days 
Like  9  45  41
Share  0  2  5
Comment  1  4  3

Advertising effectiveness is a direct manifestation of advertising. Uber Eats Romania ‘s Top 1 ad received 9 likes, 0 shares, 1 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Uber Eats Romania, helping Uber Eats Romania to grasp the ad data more clearly.