Top Ads on Uber Eats

Uber Eats Background Introduction:

UberEATS vous permet de commander vos restaurants favoris en quelques clics.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Uber Eats has been advertising and marketing on Facebook for many years. And Uber Eats has placed 3126 of ads on the Facebook platform in the last month. In the past few years,Uber Eats has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Uber Eats on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Uber Eats. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Uber Eats.

BigSpy

1.Uber Eats Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Uber Eats  Uber Eats  Uber Eats
Page Categories  Internet Company  Product/Service  Food & Beverage
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Uber Eats Marketing Objectives Analysis: 

Uber Eats has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Uber Eats best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Uber Eats Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  新用戶專屬 5 折點餐優惠折抵  Mr. Ribs en Uber Eats. Coca-Cola 
Ad Copy Text  -  Â¡Recibe tu pedido de Mr. Ribs en tu puerta!  Support your favorite restaurants and together we’ll deliver more. Order take-out through UberEATS...
Link Description  N/A  American  N/A
Website Link  itunes.apple.com  ubr.to  www.ubereats.com
CTA    ORDER_NOW  LEARN_MORE
Text Word Count 177  47  371
Like 321  2  903

Uber Eats Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Uber Eats Top 1 ads got 321 likes. Uber Eats uses a sentence with the finishing touch title: “新用戶專屬 5 折點餐優惠折抵”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Uber Eats shared 177 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Uber Eats should continue to optimize the ad content.

3.Uber Eats Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-06-08-2020-06-20  2020-04-05-2020-06-20  2020-06-17-2020-06-20
Landing Page Link  http://itunes.apple.com/app/id1058959277  https://www.ubereats.com/?utm_source=&utm_campaign=&utm_medium=&utm_keyword=&utm_content=&referrer=mat_click_id%3Df999497f2b754474ad0e08b725eee79a-20200621-7336%26link_click_id%3D803115414736721049&mat_click_id=f999497f2b754474ad0e08b725eee79a-20200621-7336   https://www.ubereats.com/?fbclid=IwAR1_i7yf5RbWBBADKI0mHdXlt0pKdqiPvj214bXCB3xMGhdxGy5z18WZyJA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Uber Eats are successful.

Uber Eats Creative Analysis: 

Uber Eats placed a Carousel ad in 2020-06-08-2020-06-20, and got 321 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Uber Eats Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  Chile  Pakistan,Egypt,Algeria
Language  Chinese (Traditional)  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Uber Eats has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Uber Eats Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-04-05-2020-06-20  2020-06-17-2020-06-20
During  13 days  77 days 4 days 
Like  321  2  903
Share  1  236  62
Comment  6  0  46

Advertising effectiveness is a direct manifestation of advertising. Uber Eats ‘s Top 1 ad received 321 likes, 1 shares, 6 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Uber Eats, helping Uber Eats to grasp the ad data more clearly.