Top Ads on UVM_cl

UVM_cl Background Introduction:

Página Oficial de la Universidad Viña del Mar

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UVM_cl has been advertising and marketing on Facebook for many years. And UVM_cl has placed 43 of ads on the Facebook platform in the last month. In the past few years,UVM_cl has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UVM_cl on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UVM_cl. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UVM_cl.

BigSpy

1.UVM_cl Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UVM_cl  UVM_cl  UVM_cl
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UVM_cl Marketing Objectives Analysis: 

UVM_cl has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UVM_cl best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UVM_cl Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Matrícula gratis en Entrenador Deportivo  Carreras Vespertinas. Matrícula 50% dcto Carreras Diurnas UVM. Matrícula 50% dcto 
Ad Copy Text  Entrenador Deportivo UVM: Consigue el conocimiento y las herramientas de planificación para que otr...  Beca Trabajador hasta el 20% + Rebaja en arancel hasta el 20% como beneficio social. UVM apoya tu co...  Becas hasta el 100% y Rebaja en arancel hasta 20% como beneficio social. UVM: Calidad académica, pr...
Link Description  UVM.CL  Admisión UVM 2° Trim  Admisión UVM 2° Sem
Website Link  www.uvm.cl  www.uvm.cl  www.uvm.cl
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 122  125  126
Like 0  4  0

UVM_cl Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UVM_cl Top 1 ads got 0 likes. UVM_cl uses a sentence with the finishing touch title: “Matrícula gratis en Entrenador Deportivo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UVM_cl shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UVM_cl should continue to optimize the ad content.

3.UVM_cl Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-19-2020-06-20  2020-06-05-2020-06-18  2020-06-05-2020-06-18
Landing Page Link  https://www.uvm.cl/escuela-de-educacion/entrenador-deportivo/?regimen=diurno?&utm_source=Facebook&utm_medium=LinkAd&utm_campaign=Admision2020&utm_text=Entrenador&utm_term=2dosemestre  https://www.uvm.cl/solicita-informacion/?utm_source=Facebook&utm_medium=LinkAd&utm_campaign=Admision2020&utm_text=GenericoVesp&utm_term=2dosemestre   https://www.uvm.cl/solicita-informacion/?utm_source=Facebook&utm_medium=LinkAd&utm_campaign=Admision2020&utm_text=GenericoDiurno&utm_term=2dosemestre

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UVM_cl are successful.

UVM_cl Creative Analysis: 

UVM_cl placed a Image ad in 2020-06-19-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UVM_cl Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UVM_cl has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UVM_cl Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-20  2020-06-05-2020-06-18  2020-06-05-2020-06-18
During  2 days  14 days 14 days 
Like  0  4  0
Share  0  2  0
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. UVM_cl ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UVM_cl, helping UVM_cl to grasp the ad data more clearly.