Top Ads on UVA Data Science Institute

UVA Data Science Institute Background Introduction:

The Data Science Institute (DSI) at the University of Virginia stands at the forefront of the field of data science by educating data scientists, undertaking leading-edge research and collaborating with private and government sectors.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UVA Data Science Institute has been advertising and marketing on Facebook for many years. And UVA Data Science Institute has placed 59 of ads on the Facebook platform in the last month. In the past few years,UVA Data Science Institute has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UVA Data Science Institute on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UVA Data Science Institute. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UVA Data Science Institute.

BigSpy

1.UVA Data Science Institute Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UVA Data Science Institute  UVA Data Science Institute  UVA Data Science Institute
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UVA Data Science Institute Marketing Objectives Analysis: 

UVA Data Science Institute has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UVA Data Science Institute best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UVA Data Science Institute Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Master's in Data Science  Master's in Data Science Master's in Data Science 
Ad Copy Text  An online Master of Science in Data Science that can be completed on your time from the University o...  An online Master of Science in Data Science that can be completed on your time from the University o...  An online Master of Science in Data Science that can be completed on your time from the University o...
Link Description  Earn Your MSDS Online  Earn Your MSDS Online  Earn Your MSDS Online
Website Link  onlinedatascience.virginia.edu  onlinedatascience.virginia.edu  onlinedatascience.virginia.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 138  138  138
Like 34  45  24

UVA Data Science Institute Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UVA Data Science Institute Top 1 ads got 34 likes. UVA Data Science Institute uses a sentence with the finishing touch title: “Master's in Data Science”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UVA Data Science Institute shared 138 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UVA Data Science Institute should continue to optimize the ad content.

3.UVA Data Science Institute Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-28-2020-04-09  2020-03-13-2020-04-09  2020-03-17-2020-04-09
Landing Page Link  https://onlinedatascience.virginia.edu/discovery/?utm_source=uva_dsi_dsonline_facebook_all_prospect&utm_medium=paid_social&utm_campaign=23844293591640410&utm_content=23844296279210410&utm_term=23844296279150410&fbclid=IwAR0tDeKGHF3HI4IrhvvM87sdCV83LYv2KgNmglrq2Z-S4ZkZb6TWynUhrdU  https://onlinedatascience.virginia.edu/discovery/?utm_source=uva_dsi_dsonline_facebook_all_prospect&utm_medium=paid_social&utm_campaign=23844293591640410&utm_content=23844296279210410&utm_term=23844296279150410&fbclid=IwAR0tDeKGHF3HI4IrhvvM87sdCV83LYv2KgNmglrq2Z-S4ZkZb6TWynUhrdU   https://onlinedatascience.virginia.edu/discovery/?utm_source=uva_dsi_dsonline_facebook_all_prospect&utm_medium=paid_social&utm_campaign=23844293591640410&utm_content=23844296279210410&utm_term=23844296279150410&fbclid=IwAR0tDeKGHF3HI4IrhvvM87sdCV83LYv2KgNmglrq2Z-S4ZkZb6TWynUhrdU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UVA Data Science Institute are successful.

UVA Data Science Institute Creative Analysis: 

UVA Data Science Institute placed a Image ad in 2020-03-28-2020-04-09, and got 34 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UVA Data Science Institute Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Vietnam  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UVA Data Science Institute has the best conversion in United States,Vietnam, and can advertise more in United States,Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UVA Data Science Institute Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-28-2020-04-09  2020-03-13-2020-04-09  2020-03-17-2020-04-09
During  13 days  28 days 24 days 
Like  34  45  24
Share  1  3  2
Comment  1  1  2

Advertising effectiveness is a direct manifestation of advertising. UVA Data Science Institute ‘s Top 1 ad received 34 likes, 1 shares, 1 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UVA Data Science Institute, helping UVA Data Science Institute to grasp the ad data more clearly.