Top Ads on UT Physicians

UT Physicians Background Introduction:

With more than 1,500 clinicians certified in 80 medical specialties and subspecialties, UT Physicians provides care for the entire family.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UT Physicians has been advertising and marketing on Facebook for many years. And UT Physicians has placed 3 of ads on the Facebook platform in the last month. In the past few years,UT Physicians has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UT Physicians on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UT Physicians. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UT Physicians.

BigSpy

1.UT Physicians Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UT Physicians  UT Physicians  UT Physicians
Page Categories  Internist (Internal Medicine)  Internist (Internal Medicine)  Internist (Internal Medicine)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UT Physicians Marketing Objectives Analysis: 

UT Physicians has been operating in Internist (Internal Medicine) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UT Physicians best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UT Physicians Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Telehealth - UT  Postpartum Depression and Anxiety Support Group UT Physicians 
Ad Copy Text  Our clinics are open with expanded safety measures, and we’re ready to help. Visit a physician in ...  Our support group helps mothers (18+) who are experiencing challenges with having a newborn. Led by ...  From routine checkups to specialized procedures, our comprehensive approach to medicine is unmatched...
Link Description  N/A  Wellness  N/A
Website Link  www.utphysicians.com  www.facebook.com  www.facebook.com
CTA  BOOK_TRAVEL  EVENT_RSVP  LIKE_PAGE
Text Word Count 172  357  145
Like 14  77  69

UT Physicians Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UT Physicians Top 1 ads got 14 likes. UT Physicians uses a sentence with the finishing touch title: “Telehealth - UT”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UT Physicians shared 172 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UT Physicians should continue to optimize the ad content.

3.UT Physicians Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-04-24-2020-04-29  2019-04-16-2019-04-26  2019-04-15-2019-04-26
Landing Page Link  https://www.utphysicians.com/telehealth/  https://www.facebook.com/117899972226/posts/10156189686562227/   https://www.facebook.com/UTPhysicians/videos/346571815966937/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UT Physicians are successful.

UT Physicians Creative Analysis: 

UT Physicians placed a Carousel ad in 2020-04-24-2020-04-29, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UT Physicians Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UT Physicians has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UT Physicians Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-24-2020-04-29  2019-04-16-2019-04-26  2019-04-15-2019-04-26
During  6 days  11 days 12 days 
Like  14  77  69
Share  3  0  12
Comment  0  1  2

Advertising effectiveness is a direct manifestation of advertising. UT Physicians ‘s Top 1 ad received 14 likes, 3 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UT Physicians, helping UT Physicians to grasp the ad data more clearly.