Top Ads on USPS Business

USPS Business Background Introduction:

A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

USPS Business has been advertising and marketing on Facebook for many years. And USPS Business has placed 88 of ads on the Facebook platform in the last month. In the past few years,USPS Business has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for USPS Business on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for USPS Business. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from USPS Business.

BigSpy

1.USPS Business Top 3 Ads Basic Understanding

   top1  top2  top3
Name  USPS Business  USPS Business  USPS Business
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

USPS Business Marketing Objectives Analysis: 

USPS Business has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. USPS Business best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.USPS Business Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  USPS Business  USPS Business USPS Business 
Ad Copy Text  On time and reliable returns – when you need them. Trust us, we know delivery front to back.  On time and reliable returns – when you need them. Trust us, we know delivery front to back.  Returns are deliveries in reverse and we know delivery front to back. We make returns easy with over...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 97  97  125
Like 2  2  1

USPS Business Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. USPS Business Top 1 ads got 2 likes. USPS Business uses a sentence with the finishing touch title: “USPS Business”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. USPS Business shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. USPS Business should continue to optimize the ad content.

3.USPS Business Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-13-2020-06-20  2020-06-03-2020-06-18  2020-06-03-2020-06-15
Landing Page Link  https://www.facebook.com/USPSBusiness/?_sref_=2942010352511561&refid=7&_ft_=adid.6184141146815:qid.6840506247499111995:mf_story_key.4351929547835494396:is_sponsored.1:ei.AI@AQIxdiItl6ZGr0oARUa4LzkDCfZQ5tTo_McFk6FlDLR1KPi1Ti64uTQ3WIwK6adp2GzxNzRl3J8L7NUSfZ1TroBb:top_level_post_id.2942010359178227:content_owner_id_new.788394134539871:page_id.788394134539871:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592679472:filter.h_nor:tds_flgs.3:actrs.788394134539871:page_insights.%7B%22788394134539871%22:%7B%22page_id%22:788394134539871,%22page_id_type%22:%22page%22,%22actor_id%22:788394134539871,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1582814640,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2942010359178227%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:788394134539871,%22page_id%22:788394134539871,%22post_id%22:2942010359178227,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.facebook.com/USPSBusiness/?_sref_=2942011405844789&refid=7&_ft_=adid.6184427210415:qid.6839629889053004889:mf_story_key.4773926889330937208:is_sponsored.1:ei.AI@AQLpaB7KihA6rFmOdwAblsVDOzJkb7cm3MtJP6H5P0wkwOM2ZEwo2buJ0tm_LM2E_brkWvEyZq-sIb9MNq4ZWh2I:top_level_post_id.2942011402511456:content_owner_id_new.788394134539871:page_id.788394134539871:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592475429:filter.h_nor:tds_flgs.3:actrs.788394134539871:page_insights.%7B%22788394134539871%22:%7B%22page_id%22:788394134539871,%22page_id_type%22:%22page%22,%22actor_id%22:788394134539871,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1582814640,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2942011402511456%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:788394134539871,%22page_id%22:788394134539871,%22post_id%22:2942011402511456,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/USPSBusiness/?_sref_=2942011002511496&refid=7&_ft_=adid.6184427197815:qid.6838758531298642530:mf_story_key.264994205498989856:is_sponsored.1:ei.AI@AQK3tfsztToxAZ4h7Wy1dtW7uqLNQuAkNR06xivVYca8egsCZfH5GOWWdsRggM4sY3mJn-zycgL-Zb9NF_TbxpzL:top_level_post_id.2942011009178162:content_owner_id_new.788394134539871:page_id.788394134539871:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592272550:filter.h_nor:tds_flgs.3:actrs.788394134539871:page_insights.%7B%22788394134539871%22:%7B%22page_id%22:788394134539871,%22page_id_type%22:%22page%22,%22actor_id%22:788394134539871,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1582814640,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2942011009178162%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:788394134539871,%22page_id%22:788394134539871,%22post_id%22:2942011009178162,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by USPS Business are successful.

USPS Business Creative Analysis: 

USPS Business placed a Image ad in 2020-06-13-2020-06-20, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.USPS Business Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

USPS Business has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.USPS Business Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-20  2020-06-03-2020-06-18  2020-06-03-2020-06-15
During  8 days  16 days 13 days 
Like  2  2  1
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. USPS Business ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for USPS Business, helping USPS Business to grasp the ad data more clearly.