Top Ads on USO
USO Background Introduction:
With more than 200 locations around the globe, we go where no other nonprofit can to keep members of our military connected to everything that gives meaning to their service. This wouldn't be possible without the help of our 30,000 volunteers.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
USO has been advertising and marketing on Facebook for many years. And USO has placed 495 of ads on the Facebook platform in the last month. In the past few years,USO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for USO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for USO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from USO.
1.USO Top 3 Ads Basic Understanding
|Page Categories||Nonprofit Organization||Nonprofit Organization||Nonprofit Organization|
USO Marketing Objectives Analysis:
USO has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. USO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.USO Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Sign the Card: Thank Our Troops This Military Appreciation Month||Sign the Card: Support Our Troops Facing Coronavirus||Sign the Card: Support Our Troops Facing Coronavirus|
|Ad Copy Text||We wish we didn't have to interrupt your scrolling, but it's unbelievable how many Americans don't u...||Sorry to disrupt your scrolling, but our troops' lives have been upended by the coronavirus: leave i...||It's unbelievable how many Americans don't understand the sacrifices our troops make every day to ke...|
|Link Description||Sign the card now to show our troops how much we appreciate their unimaginable sacrifices.||We need at least 267 patriotic Americans like you to support our brave troops in these especially tense times. Sign the card now.||We need at least 267 patriotic Americans like you to support our brave troops in these especially tense times. Sign the card now.|
|Text Word Count||436||450||440|
USO Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. USO Top 1 ads got 4555 likes. USO uses a sentence with the finishing touch title: “Sign the Card: Thank Our Troops This Military Appreciation Month”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. USO shared 436 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. USO should continue to optimize the ad content.
3.USO Top 3 Ads Creative Selection
|Landing Page Link||https://action.uso.org/2005_MAM?sc=WJ20MIAP11&utm_medium=fb_ad&utm_source=facebook&utm_campaign=2005_mam||https://action.uso.org/2003_CVRR?sc=WJ20CRVI27&utm_medium=fb_ad&utm_source=facebook&utm_campaign=2003_cvrr||https://action.uso.org/2003_CVRR?sc=WJ20CRVI27&utm_medium=fb_ad&utm_source=facebook&utm_campaign=2003_cvrr&fbclid=IwAR26MzP2xCEGcLPJpjHwMFuJqDkiCdeujf6iBygfJk9xJI8-dg73w5xQtVM|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by USO are successful.
USO Creative Analysis:
USO placed a Image ad in 2020-05-06-2020-06-19, and got 4555 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.USO Top 3 Ads Audience Analysis:
|Country||United States,Canada,Madagascar...||United States,Australia,Philippines...||United States,Australia,Morocco...|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
USO has the best conversion in United States,Canada,Madagascar..., and can advertise more in United States,Canada,Madagascar... in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.USO Top 3 Ads Performance Display
|During||45 days||61 days||64 days|
Advertising effectiveness is a direct manifestation of advertising. USO ‘s Top 1 ad received 4555 likes, 366 shares, 519 comments in just 45 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for USO, helping USO to grasp the ad data more clearly.