Top Ads on USC Credit Union

USC Credit Union Background Introduction:

USC Credit Union is a non-profit financial cooperative serving the University of Southern California's faculty, staff, students, alumni, the LA city community, and Orange County. Join today and discover banking for every day and every dream!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

USC Credit Union has been advertising and marketing on Facebook for many years. And USC Credit Union has placed 23 of ads on the Facebook platform in the last month. In the past few years,USC Credit Union has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for USC Credit Union on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for USC Credit Union. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from USC Credit Union.

BigSpy

1.USC Credit Union Top 3 Ads Basic Understanding

   top1  top2  top3
Name  USC Credit Union  USC Credit Union  USC Credit Union
Page Categories  Credit Union  Credit Union  Credit Union
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

USC Credit Union Marketing Objectives Analysis: 

USC Credit Union has been operating in Credit Union for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. USC Credit Union best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.USC Credit Union Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stop in and apply today!  Get rewarded for everyday expenses. Take Advantage Of Our Competitve 4.74% APR! 
Ad Copy Text  Financial Aid Not Covering All Expenses? As a member of the Trojan Family, USC students can benefit ...  A rewards credit card made just for Trojans. Earn points on every dollar spent, and double points on...  Whether it's for an unexpected expense, to pay off debts, or home improvements, our Home Equity Line...
Link Description  A better way to fund your education.  Our new program features include  promo code HELOC19
Website Link  apply.usccreditunion.org  apply.usccreditunion.org  apply.usccreditunion.org
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 201  196  155
Like 0  7  1

USC Credit Union Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. USC Credit Union Top 1 ads got 0 likes. USC Credit Union uses a sentence with the finishing touch title: “Stop in and apply today!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. USC Credit Union shared 201 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. USC Credit Union should continue to optimize the ad content.

3.USC Credit Union Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-05-19-2019-07-06  2019-04-10-2019-04-21  2019-03-20-2019-04-21
Landing Page Link  https://apply.usccreditunion.org/collegiate-loan?utm_source=facebook&utm_medium=cpc&utm_campaign=collegiate_loan_orientation  https://apply.usccreditunion.org/creditcard_social   https://apply.usccreditunion.org/heloc-social/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by USC Credit Union are successful.

USC Credit Union Creative Analysis: 

USC Credit Union placed a Image ad in 2019-05-19-2019-07-06, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.USC Credit Union Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

USC Credit Union has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.USC Credit Union Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-19-2019-07-06  2019-04-10-2019-04-21  2019-03-20-2019-04-21
During  49 days  12 days 33 days 
Like  0  7  1
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. USC Credit Union ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 49 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for USC Credit Union, helping USC Credit Union to grasp the ad data more clearly.