Top Ads on USAA

USAA Background Introduction:

Welcome to USAA®. We have been proudly serving and providing financial products to military members and their families for over 90 years. www.usaa.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

USAA has been advertising and marketing on Facebook for many years. And USAA has placed 423 of ads on the Facebook platform in the last month. In the past few years,USAA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for USAA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for USAA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from USAA.

BigSpy

1.USAA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  USAA  USAA  USAA
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

USAA Marketing Objectives Analysis: 

USAA has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. USAA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.USAA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Protect your home today.  USAA Renters Insurance USAA 
Ad Copy Text  Natural disasters can strike at any time. Make a plan and stay informed.  Renters insurance doesn’t have to drain your wallet.  USAA Life Insurance is made for those who want to care for their family and budget. See how.
Link Description  N/A  N/A  N/A
Website Link  www.usaa.com  mobile.usaa.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 72  54  92
Like 250  19  2

USAA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. USAA Top 1 ads got 250 likes. USAA uses a sentence with the finishing touch title: “Protect your home today.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. USAA shared 72 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. USAA should continue to optimize the ad content.

3.USAA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-29-2020-06-18  2020-05-14-2020-06-17  2020-04-23-2020-06-15
Landing Page Link  https://www.usaa.com/inet/wc/adv_advice-home-disasterprep-ig?txid=PSP:TX1:TQ58Y6VQMF&fbadid=USAA_ENTLPS_MEM_SM3892-09JAN2020_FB_MOB_LNK_AOMbr_LPSDisasterPlan-LNK-V1%2BC1_Unique&fbclid=IwAR1Xz8iNydcM-mqYcw46RQv6gWwvluypzuJlvcnfCMQcixe24nCVQBAXAGY&akredirect=true  https://mobile.usaa.com/inet/wc/insurance_home_renters?adid=psp_pnc_5321&ad_name=USAA_PNCPRP_MEM_SM3748-27NOV2019_FB_MOB_VID_CorpActNoPNCSSL1-2_BattleshipVid-V1%2BC1_Wave2&akredirect=true   https://www.facebook.com/USAA/?_sref_=10158505219174664&refid=28&_ft_=adid.23844888843590169:qid.6838732099044057867:mf_story_key.-4514151489701335271:is_sponsored.1:ei.AI@AQLY5BcWwVsLFxipkcGKXm1EQaBi55uovDQJqK5S226H7SwKoIef9JbdjVLdNhUw5ftgahuTucEhPHLzm7PIBiqK:top_level_post_id.10158505219169664:content_owner_id_new.7239334663:call_to_action_type.LEARN_MORE:page_id.7239334663:src.22:story_location.5:story_attachment_style.rich_media:view_time.1592266067:filter.h_nor:tds_flgs.3:actrs.7239334663:page_insights.%7B%227239334663%22:%7B%22page_id%22:7239334663,%22page_id_type%22:%22page%22,%22actor_id%22:7239334663,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587679141,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158505219169664%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:7239334663,%22page_id%22:7239334663,%22post_id%22:10158505219169664,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by USAA are successful.

USAA Creative Analysis: 

USAA placed a Image ad in 2020-05-29-2020-06-18, and got 250 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.USAA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Bahamas  United States
Language  English  French  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

USAA has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.USAA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-18  2020-05-14-2020-06-17  2020-04-23-2020-06-15
During  21 days  35 days 54 days 
Like  250  19  2
Share  9  1  83
Comment  11  1  879

Advertising effectiveness is a direct manifestation of advertising. USAA ‘s Top 1 ad received 250 likes, 9 shares, 11 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for USAA, helping USAA to grasp the ad data more clearly.