Top Ads on USA TODAY
USA TODAY Background Introduction:
The latest news and most interesting stories from USA TODAY. News that's meant to be shared.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
USA TODAY has been advertising and marketing on Facebook for many years. And USA TODAY has placed 362 of ads on the Facebook platform in the last month. In the past few years,USA TODAY has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for USA TODAY on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for USA TODAY. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from USA TODAY.
1.USA TODAY Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | USA TODAY | USA TODAY | USA TODAY |
| Page Categories | Newspaper | Product/Service | Product/Service |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | wordpress | wordpress |
USA TODAY Marketing Objectives Analysis:
USA TODAY has been operating in Newspaper for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. USA TODAY best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.USA TODAY Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | How these senior living advisors support older adults and their families | How college coaches evaluate parents on the sideline | Ask your student these 20 questions to find his or her best college match |
| Ad Copy Text | Here’s why these senior living advisors’ family-first approach works so well. | no setting | no setting |
| Link Description | These valuable resources are available to families who are researching senior communities. | If the term “helicopter parent” tells us anything, it’s that parents are involved in the college decision-making process now more than ever—and coaches are taking notice. | Choosing a college isn’t a four-year decision; it’s a 40-year decision. |
| Website Link | www.usatoday.com | usatodayhss.com | usatodayhss.com |
| CTA | LEARN_MORE | LEARN_MORE | LEARN_MORE |
| Text Word Count | 81 | 0 | 0 |
| Like | 1 | 0 | 0 |
USA TODAY Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. USA TODAY Top 1 ads got 1 likes. USA TODAY uses a sentence with the finishing touch title: “How these senior living advisors support older adults and their families”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. USA TODAY shared 81 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. USA TODAY should continue to optimize the ad content.
3.USA TODAY Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Image |
| Ad Time | 2020-06-19-2020-06-20 | 2019-05-09-2020-06-20 | 2019-05-09-2020-06-20 |
| Landing Page Link | https://www.usatoday.com/story/sponsor-story/oasis-senior-advisors/2020/06/17/how-these-senior-living-advisors-support-older-adults-and-their-families/3191314001/ | https://usatodayhss.com/2017/how-college-coaches-evaluate-parents-on-the-sideline | https://usatodayhss.com/2017/ask-your-student-these-20-questions-to-find-their-best-college-match |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by USA TODAY are successful.
USA TODAY Creative Analysis:
USA TODAY placed a Image ad in 2020-06-19-2020-06-20, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.USA TODAY Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | United States | United States,Canada | United States,Canada |
| Language | English | English | English |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
USA TODAY has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.USA TODAY Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-06-19-2020-06-20 | 2019-05-09-2020-06-20 | 2019-05-09-2020-06-20 |
| During | 2 days | 409 days | 409 days |
| Like | 1 | 0 | 0 |
| Share | 0 | 0 | 0 |
| Comment | 0 | 0 | 0 |
Advertising effectiveness is a direct manifestation of advertising. USA TODAY ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for USA TODAY, helping USA TODAY to grasp the ad data more clearly.