Top Ads on US Postal Service

US Postal Service Background Introduction:

A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation: 156.1 million residences, businesses and Post Office Boxes.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

US Postal Service has been advertising and marketing on Facebook for many years. And US Postal Service has placed 3 of ads on the Facebook platform in the last month. In the past few years,US Postal Service has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for US Postal Service on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for US Postal Service. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from US Postal Service.

BigSpy

1.US Postal Service Top 3 Ads Basic Understanding

   top1  top2  top3
Name  US Postal Service  US Postal Service  US Postal Service
Page Categories  Moving Supply Store  Moving Supply Store  Moving Supply Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

US Postal Service Marketing Objectives Analysis: 

US Postal Service has been operating in Moving Supply Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. US Postal Service best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.US Postal Service Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Visita USPS.  Tenemos lo que necesites Busca lo que necesites. 
Ad Copy Text  El USPS va más allá para llevar la alegría de las fiestas a cada rincón del país.  Ya sea en forma de tarjeta o regalo, el USPS va más allá para hacer llegar a tus seres queridos tu...  -
Link Description  Busca lo que necesites.  Para tus envíos.  Tenemos estampillas, cajas y más.
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 86  187  118
Like 3008  873  642

US Postal Service Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. US Postal Service Top 1 ads got 3008 likes. US Postal Service uses a sentence with the finishing touch title: “Visita USPS.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. US Postal Service shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. US Postal Service should continue to optimize the ad content.

3.US Postal Service Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2019-11-14-2019-12-22  2019-10-22-2019-12-09  2019-11-14-2019-12-09
Landing Page Link  https://es.usps.com/?utm_medium=social&utm_source=facebook&utm_campaign=holidaydigital19es&utm_content=e050_21hd&dclid=CL3G_tfn-uUCFQublgod9l0AHw  https://es.usps.com/?utm_medium=social&utm_source=facebook&utm_campaign=holidaydigital19es&utm_content=e021_21hd&dclid=COSIp7-MluYCFUJplgodenkADw   https://es.usps.com/?utm_medium=social&utm_source=facebook&utm_campaign=holidaydigital19es&utm_content=e025_21hd&dclid=CKrt_rzSmOYCFZoIXAoddaICdQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by US Postal Service are successful.

US Postal Service Creative Analysis: 

US Postal Service placed a Video ad in 2019-11-14-2019-12-22, and got 3008 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.US Postal Service Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Spanish  Portuguese  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

US Postal Service has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.US Postal Service Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-14-2019-12-22  2019-10-22-2019-12-09  2019-11-14-2019-12-09
During  39 days  49 days 26 days 
Like  3008  873  642
Share  315  66  60
Comment  180  76  33

Advertising effectiveness is a direct manifestation of advertising. US Postal Service ‘s Top 1 ad received 3008 likes, 315 shares, 180 comments in just 39 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for US Postal Service, helping US Postal Service to grasp the ad data more clearly.