Top Ads on US Chronicle

US Chronicle Background Introduction:

US Chronicle : Your Source For News and Current Events

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

US Chronicle has been advertising and marketing on Facebook for many years. And US Chronicle has placed 88 of ads on the Facebook platform in the last month. In the past few years,US Chronicle has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for US Chronicle on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for US Chronicle. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from US Chronicle.


1.US Chronicle Top 3 Ads Basic Understanding

   top1  top2  top3
Name  US Chronicle  US Chronicle  US Chronicle
Page Categories  Media  Media  Media
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

US Chronicle Marketing Objectives Analysis: 

US Chronicle has been operating in Media for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. US Chronicle best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.US Chronicle Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Browns QB Baker Mayfield Says He’ll Kneel, And Doesn’t Care If He Loses Any Fans  Protesters In Asheville, Portland, Nashville, And Chicago Try To Create Autonomous Zones. Police Aren’t Having It. NFL Commissioner Roger Goodell: I Want Colin Kaepernick To ‘Help Us, Guide Us’ On Social Issues 
Ad Copy Text  Remember when football used to be about a sport and not a string of anti-American political statemen...  Not everyone is keen on having the inmates run the asylum.  The guy who praises Communist dictators and protests against the country that made him insanely weal...
Link Description  On Saturday, Cleveland Browns quarterback Baker Mayfield posted a video to his Instagram in which he can be seen training while wearing a long-sleeved t-shirt with the phrase “I Can’t Breathe” written on the front.  In an effort to replicate the “Seattle Autonomous Zone” in cities nationwide, protesters took to the streets of Asheville, North Carolina, Portland, Oregon, Nashville, Tennessee, and Chicago, Illinois, over the weekend. Warned by what’s happening in the “CHAZ,” though, police departments were quick to shut down those efforts.  NFL Commissioner Roger Goodell said during an interview on Tuesday that he wants a team to sign former NFL quarterback Colin Kaepernick and that if Kaepernick does not make it back on the field, then he is invited to the “table” to “help” and “guide” the NFL on social issues.
Website Link
Text Word Count 103  58  137
Like 5365  1928  1127

US Chronicle Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. US Chronicle Top 1 ads got 5365 likes. US Chronicle uses a sentence with the finishing touch title: “Browns QB Baker Mayfield Says He’ll Kneel, And Doesn’t Care If He Loses Any Fans”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. US Chronicle shared 103 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. US Chronicle should continue to optimize the ad content.

3.US Chronicle Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-18  2020-06-14-2020-06-18  2020-06-17-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by US Chronicle are successful.

US Chronicle Creative Analysis: 

US Chronicle placed a Image ad in 2020-06-14-2020-06-18, and got 5365 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.US Chronicle Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

US Chronicle has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.US Chronicle Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2020-06-14-2020-06-18  2020-06-17-2020-06-18
During  5 days  5 days 2 days 
Like  5365  1928  1127
Share  4451  871  1739
Comment  13076  587  6107

Advertising effectiveness is a direct manifestation of advertising. US Chronicle ‘s Top 1 ad received 5365 likes, 4451 shares, 13076 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for US Chronicle, helping US Chronicle to grasp the ad data more clearly.