Top Ads on US Open Tennis Championships

US Open Tennis Championships Background Introduction:

Join us at the #USOpen August 26 to September 8, 2019 http://www.usopen.org Social Media Terms of Use: http://bit.ly/1s1uimr Sign Up: http://bit.ly/2ahgsIy

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

US Open Tennis Championships has been advertising and marketing on Facebook for many years. And US Open Tennis Championships has placed 57 of ads on the Facebook platform in the last month. In the past few years,US Open Tennis Championships has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for US Open Tennis Championships on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for US Open Tennis Championships. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from US Open Tennis Championships.

BigSpy

1.US Open Tennis Championships Top 3 Ads Basic Understanding

   top1  top2  top3
Name  US Open Tennis Championships  US Open Tennis Championships  US Open Tennis Championships
Page Categories  Event  Event  Event
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

US Open Tennis Championships Marketing Objectives Analysis: 

US Open Tennis Championships has been operating in Event for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. US Open Tennis Championships best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.US Open Tennis Championships Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #USOpenClassics Live: Saturday, May 23 at 4pm ET  2001 US Open: Sampras vs. Agassi #USOpenClassics on FB Live: Saturday, April 25 @ 4pm ET 
Ad Copy Text  Juan Martín del Potro & Roger Federer CRUSHED the ball in their '09 final. #USOpenClassics  Join us for the premiere of #USOpenClassics this Saturday!  Two of the greatest of all-time meet in a US Open final rematch. Novak Djokovic vs Rafa Nadal, 2011...
Link Description  N/A  #USOpenClassics Livestream  N/A
Website Link  bit.ly  bit.ly  bit.ly
CTA  LEARN_MORE  WATCH_MORE  LEARN_MORE
Text Word Count 92  58  133
Like 2546  1873  3648

US Open Tennis Championships Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. US Open Tennis Championships Top 1 ads got 2546 likes. US Open Tennis Championships uses a sentence with the finishing touch title: “#USOpenClassics Live: Saturday, May 23 at 4pm ET”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. US Open Tennis Championships shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. US Open Tennis Championships should continue to optimize the ad content.

3.US Open Tennis Championships Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-20-2020-05-22  2020-03-26-2020-04-30  2020-04-22-2020-04-25
Landing Page Link  https://www.facebook.com/usopentennis/live  https://www.facebook.com/usopentennis/live   https://www.facebook.com/usopentennis/live

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by US Open Tennis Championships are successful.

US Open Tennis Championships Creative Analysis: 

US Open Tennis Championships placed a Video ad in 2020-05-20-2020-05-22, and got 2546 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.US Open Tennis Championships Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh  N/A  Bangladesh
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

US Open Tennis Championships has the best conversion in Bangladesh, and can advertise more in Bangladesh in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.US Open Tennis Championships Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-05-22  2020-03-26-2020-04-30  2020-04-22-2020-04-25
During  3 days  36 days 4 days 
Like  2546  1873  3648
Share  81  34  121
Comment  60  49  37

Advertising effectiveness is a direct manifestation of advertising. US Open Tennis Championships ‘s Top 1 ad received 2546 likes, 81 shares, 60 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for US Open Tennis Championships, helping US Open Tennis Championships to grasp the ad data more clearly.