Top Ads on UPS

UPS Background Introduction:

Welcome to the official UPS® Facebook page. We are a global leader in logistics.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UPS has been advertising and marketing on Facebook for many years. And UPS has placed 1384 of ads on the Facebook platform in the last month. In the past few years,UPS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UPS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UPS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UPS.

BigSpy

1.UPS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UPS  UPS  UPS
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

UPS Marketing Objectives Analysis: 

UPS has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UPS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UPS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Eczema Relief Cream NZ $35 Atopis - Nature's Scientific Skincare 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  Our scientifically formulated all-natural skin treatment contains our US patented myriphytase botanical ferment which modulates immune responses to calm inflamed skin.  N/A
Website Link  atopis.com  atopis.com  atopis.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

UPS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UPS Top 1 ads got 0 likes. UPS uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UPS shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UPS should continue to optimize the ad content.

3.UPS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-09-2020-06-19  2020-06-19-2020-06-19  2020-06-17-2020-06-19
Landing Page Link  https://atopis.com/product/radiant-balance-cream/  https://atopis.com/product/dry-itchy-skin-relief-cream/   https://atopis.com/product/intensive-restore-cream/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UPS are successful.

UPS Creative Analysis: 

UPS placed a Image ad in 2020-06-09-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UPS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand  New Zealand  New Zealand
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UPS has the best conversion in New Zealand, and can advertise more in New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UPS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-19  2020-06-19-2020-06-19  2020-06-17-2020-06-19
During  11 days  1 days 3 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. UPS ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UPS, helping UPS to grasp the ad data more clearly.