Top Ads on UPM Metsä

UPM Metsä Background Introduction:

UPM Metsä Metsänomistajille monipuolisia puukauppa- ja metsäpalveluita. Soita 020 416 5100 tai klikkaa

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UPM Metsä has been advertising and marketing on Facebook for many years. And UPM Metsä has placed 6 of ads on the Facebook platform in the last month. In the past few years,UPM Metsä has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UPM Metsä on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UPM Metsä. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UPM Metsä.


1.UPM Metsä Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UPM Metsä  UPM Metsä  UPM Metsä
Page Categories  Forestry & Logging  Forestry & Logging  Forestry & Logging
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UPM Metsä Marketing Objectives Analysis: 

UPM Metsä has been operating in Forestry & Logging for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UPM Metsä best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UPM Metsä Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ryhdy kasvuyrittäjäksi  Triplasimme puukauppabonukset! Triplasimme puukauppabonukset! 
Ad Copy Text  Millaista on franchisingyrittäjyys UPM Metsällä? Yrittäjä Tuomas Saarenpää kertoo, miten homm...  Triplasimme puukauppabonukset! Laske, paljonko UPM Kumppanina saisit puukaupastasi bonuksia.  Triplasimme puukauppabonukset! Korotimme puukaupoista kertyvää palvelubonusta, koska haluamme tarj...
Link Description  Ilmoittaudu infoon verkossa!  Enemmän etua puukaupasta  Enemmän etua puukaupasta
Website Link
Text Word Count 109  92  146
Like 15  9  8

UPM Metsä Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UPM Metsä Top 1 ads got 15 likes. UPM Metsä uses a sentence with the finishing touch title: “Ryhdy kasvuyrittäjäksi”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UPM Metsä shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UPM Metsä should continue to optimize the ad content.

3.UPM Metsä Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-13-2020-05-17  2019-04-17-2019-04-24  2019-04-17-2019-04-24
Landing Page Link;dc_trk_aid=467030007;dc_trk_cid=61534251;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UPM Metsä are successful.

UPM Metsä Creative Analysis: 

UPM Metsä placed a Video ad in 2020-05-13-2020-05-17, and got 15 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UPM Metsä Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria  Norway,Sweden  Norway,Sweden
Language  Finnish  Finnish  Finnish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UPM Metsä has the best conversion in Bulgaria, and can advertise more in Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UPM Metsä Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-05-17  2019-04-17-2019-04-24  2019-04-17-2019-04-24
During  5 days  8 days 8 days 
Like  15  9  8
Share  1  0  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. UPM Metsä ‘s Top 1 ad received 15 likes, 1 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UPM Metsä, helping UPM Metsä to grasp the ad data more clearly.