Top Ads on UPES
UPES Background Introduction:
UPES, established in 2003, has been making rapid strides in its quest to attain excellence in providing higher education in the areas of Management, Engineering, Law, Administration, Design and Planning.
UPES has been advertising and marketing on Facebook for many years. And UPES has placed 88 of ads on the Facebook platform in the last month. In the past few years,UPES has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for UPES on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UPES. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UPES.
1.UPES Top 3 Ads Basic Understanding
|Page Categories||College & University||College & University||College & University|
UPES Marketing Objectives Analysis:
UPES has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UPES best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.UPES Top 3 Ads Content Display
|Ad Headline||Admissions Open for B.Tech. @ UPES||25% Scholarship for all Girls @ UPES||Bachelor of Design Admission @ UPES|
|Ad Copy Text||GO A DEGREE HIGHER WITH B.TECH. AT UPES ✅ 94% Placements & 30+ specialised programmes. ✅ Addit...||25% Exclusive Scholarship for All Girl Students @ UPES ✅ 94% placement Record. ✅ 25% Scholarship...||Go a Degree Higher with B.Des @ UPES ✅ 100% Placement Record ✅ Free access to 3800+ global cou...|
|Link Description||Apply Now for B.Tech. 2020 @ UPES||25% Scholarship to all Girls For UG & PG Programs @ UPES||Apply Now for B.Des 2020 @ UPES|
|Text Word Count||493||386||335|
UPES Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. UPES Top 1 ads got 132 likes. UPES uses a sentence with the finishing touch title: “Admissions Open for B.Tech. @ UPES”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. UPES shared 493 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UPES should continue to optimize the ad content.
3.UPES Top 3 Ads Creative Selection
|Landing Page Link||https://admission.upes.ac.in/apply?utm_source=facebook&utm_medium=cpc&utm_campaign=Btech_Rem&utm_content=LKA_Leads||https://admission.upes.ac.in/apply?utm_source=facebook&utm_medium=cpc&utm_campaign=Girlchild_Rem&utm_content=LKA_Leads&fbclid=IwAR0Id7BF3jMGQeTHyUIwDyREzDEoFOwGFknTaXxPy1SDACPMvTZLZuzayCA||https://admission.upes.ac.in/apply?utm_source=facebook&utm_medium=cpc&utm_campaign=Bdes_Remarketing_2020&utm_content=Bdes_remarketing|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UPES are successful.
UPES Creative Analysis:
UPES placed a Image ad in 2020-06-03-2020-06-17, and got 132 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.UPES Top 3 Ads Audience Analysis:
UPES has the best conversion in N/A, and can advertise more in N/A in the future.
5.UPES Top 3 Ads Performance Display
|During||15 days||6 days||5 days|
Advertising effectiveness is a direct manifestation of advertising. UPES ‘s Top 1 ad received 132 likes, 0 shares, 2 comments in just 15 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UPES, helping UPES to grasp the ad data more clearly.