Top Ads on UPES

UPES Background Introduction:

UPES, established in 2003, has been making rapid strides in its quest to attain excellence in providing higher education in the areas of Management, Engineering, Law, Administration, Design and Planning.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UPES has been advertising and marketing on Facebook for many years. And UPES has placed 88 of ads on the Facebook platform in the last month. In the past few years,UPES has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UPES on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UPES. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UPES.

BigSpy

1.UPES Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UPES  UPES  UPES
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UPES Marketing Objectives Analysis: 

UPES has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UPES best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UPES Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Admissions Open for B.Tech. @ UPES  25% Scholarship for all Girls @ UPES Bachelor of Design Admission @ UPES 
Ad Copy Text  GO A DEGREE HIGHER WITH B.TECH. AT UPES ✅ 94% Placements & 30+ specialised programmes. ✅ Addit...  25% Exclusive Scholarship for All Girl Students @ UPES ✅ 94% placement Record. ✅ 25% Scholarship...  Go a Degree Higher with B.Des @ UPES ✅ 100% Placement Record ✅ Free access to 3800+ global cou...
Link Description  Apply Now for B.Tech. 2020 @ UPES  25% Scholarship to all Girls For UG & PG Programs @ UPES  Apply Now for B.Des 2020 @ UPES
Website Link  admission.upes.ac.in  admission.upes.ac.in  admission.upes.ac.in
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 493  386  335
Like 132  168  143

UPES Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UPES Top 1 ads got 132 likes. UPES uses a sentence with the finishing touch title: “Admissions Open for B.Tech. @ UPES”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UPES shared 493 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UPES should continue to optimize the ad content.

3.UPES Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-03-2020-06-17  2020-06-03-2020-06-08  2020-05-04-2020-05-08
Landing Page Link  https://admission.upes.ac.in/apply?utm_source=facebook&utm_medium=cpc&utm_campaign=Btech_Rem&utm_content=LKA_Leads  https://admission.upes.ac.in/apply?utm_source=facebook&utm_medium=cpc&utm_campaign=Girlchild_Rem&utm_content=LKA_Leads&fbclid=IwAR0Id7BF3jMGQeTHyUIwDyREzDEoFOwGFknTaXxPy1SDACPMvTZLZuzayCA   https://admission.upes.ac.in/apply?utm_source=facebook&utm_medium=cpc&utm_campaign=Bdes_Remarketing_2020&utm_content=Bdes_remarketing

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UPES are successful.

UPES Creative Analysis: 

UPES placed a Image ad in 2020-06-03-2020-06-17, and got 132 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UPES Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UPES has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UPES Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-17  2020-06-03-2020-06-08  2020-05-04-2020-05-08
During  15 days  6 days 5 days 
Like  132  168  143
Share  0  0  1
Comment  2  1  2

Advertising effectiveness is a direct manifestation of advertising. UPES ‘s Top 1 ad received 132 likes, 0 shares, 2 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UPES, helping UPES to grasp the ad data more clearly.