Top Ads on UOB

UOB Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UOB has been advertising and marketing on Facebook for many years. And UOB has placed 406 of ads on the Facebook platform in the last month. In the past few years,UOB has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UOB on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UOB. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UOB.

BigSpy

1.UOB Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UOB  UOB  UOB
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UOB Marketing Objectives Analysis: 

UOB has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UOB best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UOB Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  UOB Business Property Loan  Shopmatic via UOB BizSmart UOB 
Ad Copy Text  Did you know your business property can get you additional cash flow? Get the most out of your prope...  Build and strengthen your business’s digital capabilities during these challenging times with UOB ...  As you #stayhome and stay safe, why not take the opportunity to review your property loan? Refinance...
Link Description  Low Interest Rate And High Loan Quantum  Enjoy 30% off subscription plans  N/A
Website Link  www.uob.com.sg  www.facebook.com  www.uob.com.sg
CTA  APPLY_NOW  LEARN_MORE  APPLY_NOW
Text Word Count 356  361  327
Like 17  1  16

UOB Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UOB Top 1 ads got 17 likes. UOB uses a sentence with the finishing touch title: “UOB Business Property Loan”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UOB shared 356 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UOB should continue to optimize the ad content.

3.UOB Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-05-31-2020-06-20  2020-06-04-2020-06-20  2020-06-14-2020-06-20
Landing Page Link  https://www.uob.com.sg/business/finance/business-commercial-property-loan.page  https://www.facebook.com/uob.sg/videos/737620590378763/   https://www.uob.com.sg/homesolution/index.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UOB are successful.

UOB Creative Analysis: 

UOB placed a Image ad in 2020-05-31-2020-06-20, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UOB Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UOB has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UOB Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-20  2020-06-04-2020-06-20  2020-06-14-2020-06-20
During  21 days  17 days 7 days 
Like  17  1  16
Share  3  0  4
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. UOB ‘s Top 1 ad received 17 likes, 3 shares, 0 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UOB, helping UOB to grasp the ad data more clearly.