Top Ads on UNiDAYS

UNiDAYS Background Introduction:

Students save with UNiDAYS. Whether you’re in college or university (or even sixth form in the UK) you can get more while spending less on everything from fashion and food to music and tech. Get on the hype at www.myunidays.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UNiDAYS has been advertising and marketing on Facebook for many years. And UNiDAYS has placed 199 of ads on the Facebook platform in the last month. In the past few years,UNiDAYS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UNiDAYS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UNiDAYS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UNiDAYS.

BigSpy

1.UNiDAYS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UNiDAYS  UNiDAYS  UNiDAYS
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UNiDAYS Marketing Objectives Analysis: 

UNiDAYS has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UNiDAYS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UNiDAYS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Missguided | Up to 70% Off  Dell | 10% UNiDAYS - Download Now! 
Ad Copy Text  STUDENTS! Up to 70% Off at Missguided with UNiDAYS  Dell ⭐️ 10% sur les écrans  Students! Register now to get free, exclusive offers from your favourite brands and live your best s...
Link Description  Get FREE, instant access to student discount. Join us today, and start saving with big retailers like ASOS, Topshop, Missguided, Bed Bath & Beyond, Urban Outfitters and LOADS more…  Un accès GRATUIT et instantané aux réductions pour les étudiants. Rejoins-nous aujourd'hui et profite de tarifs avantageux avec de grandes marques comme ASOS, Microsoft, Apple et RayBan.  Fast, free, exclusive discounts for students
Website Link  www.myunidays.com  www.myunidays.com  www.myunidays.com
CTA  SHOP_NOW  SHOP_NOW  SIGN_UP
Text Word Count 50  32  114
Like 2  1  78

UNiDAYS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UNiDAYS Top 1 ads got 2 likes. UNiDAYS uses a sentence with the finishing touch title: “Missguided | Up to 70% Off”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UNiDAYS shared 50 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UNiDAYS should continue to optimize the ad content.

3.UNiDAYS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-15-2020-06-19  2020-06-16-2020-06-17  2020-04-19-2020-05-26
Landing Page Link  https://www.myunidays.com/GB/en-GB/account/log-in  https://www.myunidays.com/FR/fr-FR/partners/dellxps/view?fbclid=IwAR1FmvDa05-npizS35Io95xdpJwUP7VhCM3cFiBXiPH3S-_d3Tmvb07Ugbg   https://www.myunidays.com/CN/zh-CN/account/register?utm_campaign=anz_unidays_20200421_generalacqusition_adsols&utm_medium=paid-social&utm_source=facebook

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UNiDAYS are successful.

UNiDAYS Creative Analysis: 

UNiDAYS placed a Image ad in 2020-06-15-2020-06-19, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UNiDAYS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UNiDAYS has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UNiDAYS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-06-16-2020-06-17  2020-04-19-2020-05-26
During  5 days  2 days 38 days 
Like  2  1  78
Share  0  0  5
Comment  0  0  4

Advertising effectiveness is a direct manifestation of advertising. UNiDAYS ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UNiDAYS, helping UNiDAYS to grasp the ad data more clearly.