Top Ads on UNISUL - Universidade

UNISUL - Universidade Background Introduction:

Criada 1964, como universidade comunitária e sem fins lucrativos, tem como um dos seus grandes objetivos preparar as novas gerações, sendo um instrumento de inovação e de apoio às mudanças da sociedade.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UNISUL - Universidade has been advertising and marketing on Facebook for many years. And UNISUL - Universidade has placed 42 of ads on the Facebook platform in the last month. In the past few years,UNISUL - Universidade has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UNISUL - Universidade on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UNISUL - Universidade. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UNISUL - Universidade.

BigSpy

1.UNISUL - Universidade Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UNISUL - Universidade  UNISUL - Universidade  UNISUL - Universidade
Page Categories  School  School  School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UNISUL - Universidade Marketing Objectives Analysis: 

UNISUL - Universidade has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UNISUL - Universidade best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UNISUL - Universidade Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  UNISUL - Universidade  UNISUL - Universidade UNISUL - Universidade 
Ad Copy Text  Nenhum desafio é insuperável. Torne-se maior do que eles, venha crescer na universidade mais inova...  Prepare-se para novos desafios, estude na universidade mais inovadora de Santa Catarina. E o que é ...  Não limite seus sonhos e objetivos. Para alcançá-los, você tem ao seu lado a universidade mais i...
Link Description  N/A  N/A  N/A
Website Link  www.unisul.br  www.unisul.br  www.unisul.br
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 280  217  284
Like 110  127  72

UNISUL - Universidade Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UNISUL - Universidade Top 1 ads got 110 likes. UNISUL - Universidade uses a sentence with the finishing touch title: “UNISUL - Universidade”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UNISUL - Universidade shared 280 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UNISUL - Universidade should continue to optimize the ad content.

3.UNISUL - Universidade Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-09-2020-06-17  2020-05-05-2020-06-14  2020-06-09-2020-06-14
Landing Page Link  http://www.unisul.br/forma-de-ingresso/presencial/historico-escolar/  http://www.unisul.br/forma-de-ingresso/presencial/historico-escolar/   http://www.unisul.br/forma-de-ingresso/presencial/merito-enem/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UNISUL - Universidade are successful.

UNISUL - Universidade Creative Analysis: 

UNISUL - Universidade placed a Video ad in 2020-06-09-2020-06-17, and got 110 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UNISUL - Universidade Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UNISUL - Universidade has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UNISUL - Universidade Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-17  2020-05-05-2020-06-14  2020-06-09-2020-06-14
During  9 days  41 days 6 days 
Like  110  127  72
Share  3  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. UNISUL - Universidade ‘s Top 1 ad received 110 likes, 3 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UNISUL - Universidade, helping UNISUL - Universidade to grasp the ad data more clearly.