Top Ads on UNICEF Nepal
UNICEF Nepal Background Introduction:
Official Facebook page of UNICEF Nepal. UNICEF promotes the rights and wellbeing of every child in 190 countries and territories.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
UNICEF Nepal has been advertising and marketing on Facebook for many years. And UNICEF Nepal has placed 67 of ads on the Facebook platform in the last month. In the past few years,UNICEF Nepal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for UNICEF Nepal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UNICEF Nepal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UNICEF Nepal.
1.UNICEF Nepal Top 3 Ads Basic Understanding
|Name||UNICEF Nepal||UNICEF Nepal||UNICEF Nepal|
|Page Categories||Nonprofit Organization||Nonprofit Organization||Nonprofit Organization|
UNICEF Nepal Marketing Objectives Analysis:
UNICEF Nepal has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UNICEF Nepal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.UNICEF Nepal Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||अभिभावक भएर कोभिड-१९ बारेमा जान्नु पर्ने कुरा||UNICEF Nepal||कोभिड–१९ : यस्तो छ भ्रम र यथार्थ !|
|Ad Copy Text||-||-||-|
|Link Description||N/A||N/A||कोरोना भाइरस सम्बन्धी गलत हल्ला-भ्रमहरूको बारेमा सही जानकारी|
|Text Word Count||754||690||754|
UNICEF Nepal Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. UNICEF Nepal Top 1 ads got 375 likes. UNICEF Nepal uses a sentence with the finishing touch title: “अभिभावक भएर कोभिड-१९ बारेमा जान्नु पर्ने कुरा”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. UNICEF Nepal shared 754 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UNICEF Nepal should continue to optimize the ad content.
3.UNICEF Nepal Top 3 Ads Creative Selection
|Landing Page Link||https://www.unicef.org/nepal/stories/कोरोना-भारस-कोभिड-१९-अभिभावकले-जान्नु-पर्ने-कुरा||https://www.unicef.org/nepal/ne/%E0%A4%95%E0%A4%A5%E0%A4%BE/%E0%A4%A8%E0%A5%87%E0%A4%9F-%E0%A4%AB%E0%A4%B0-%E0%A4%97%E0%A5%81%E0%A4%A1?fbclid=IwAR1mQlL2kJROgjiA-E11t_BHvV1izeIz9mGVenIlmbizeStuCZCy_t32tbk||https://www.unicef.org/nepal/ne/%E0%A4%95%E0%A4%A5%E0%A4%BE/%E0%A4%95%E0%A5%8B%E0%A4%B0%E0%A5%8B%E0%A4%A8%E0%A4%BE-%E0%A4%AD%E0%A4%BE%E0%A4%87%E0%A4%B0%E0%A4%B8-%E0%A4%95%E0%A5%8B%E0%A4%AD%E0%A4%BF%E0%A4%A1-%E0%A5%A7%E0%A5%AF-%E0%A4%AD%E0%A5%8D%E0%A4%B0%E0%A4%AE-%E0%A4%B0-%E0%A4%AF%E0%A4%A5%E0%A4%BE%E0%A4%B0%E0%A5%8D%E0%A4%A5|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UNICEF Nepal are successful.
UNICEF Nepal Creative Analysis:
UNICEF Nepal placed a Video ad in 2020-06-08-2020-06-18, and got 375 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.UNICEF Nepal Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
UNICEF Nepal has the best conversion in Nepal, and can advertise more in Nepal in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.UNICEF Nepal Top 3 Ads Performance Display
|During||11 days||4 days||10 days|
Advertising effectiveness is a direct manifestation of advertising. UNICEF Nepal ‘s Top 1 ad received 375 likes, 8 shares, 1 comments in just 11 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UNICEF Nepal, helping UNICEF Nepal to grasp the ad data more clearly.