Top Ads on UNICEF South Asia

UNICEF South Asia Background Introduction:

We promote the rights and wellbeing of children in eight countries of South Asia. Learn more:http://www.unicef.org/rosa

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UNICEF South Asia has been advertising and marketing on Facebook for many years. And UNICEF South Asia has placed 81 of ads on the Facebook platform in the last month. In the past few years,UNICEF South Asia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UNICEF South Asia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UNICEF South Asia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UNICEF South Asia.

BigSpy

1.UNICEF South Asia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UNICEF South Asia  UNICEF South Asia  UNICEF South Asia
Page Categories  Non-Governmental Organization (NGO)  Non-Governmental Organization (NGO)  Non-Governmental Organization (NGO)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UNICEF South Asia Marketing Objectives Analysis: 

UNICEF South Asia has been operating in Non-Governmental Organization (NGO) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UNICEF South Asia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UNICEF South Asia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  UNICEF South Asia  UNICEF South Asia UNICEF South Asia 
Ad Copy Text  Keep up the good work to beat COVID-19! The pandemic has changed the way we live our lives, but we ...  Would you cross sixteen kilometres on foot every day across rivers and through the duckweed just to ...  Being a teenager is difficult enough, but the #coronavirus is making it harder. If you are feeling a...
Link Description  Keep up the good work to beat COVID-19! The pandemic has changed the way we live our lives, but we shouldn’t change what we’ve been doing to prevent its spread. Follow these simple steps, always  Would you cross sixteen kilometres on foot every day across rivers and through the duckweed just to get life-saving #vaccines to the children in rural Bangladesh? Bina Rani would and that makes her a real #HealthHero in the time of #COVID19. Read her story: https://uni.cf/3eNl4o9 #VaccinesWork UNICEF Bangladesh UNICEF Gavi, the Vaccine Alliance  Being a teenager is difficult enough, but the #coronavirus is making it harder. If you are feeling anxious and isolated, know that you are not alone. Here are 6 things you can do to look after your mental health: https://uni.cf/3c3Enbp
Website Link  www.facebook.com  uni.cf  uni.cf
CTA      LEARN_MORE
Text Word Count 201  352  235
Like 544  9987  2797

UNICEF South Asia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UNICEF South Asia Top 1 ads got 544 likes. UNICEF South Asia uses a sentence with the finishing touch title: “UNICEF South Asia”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UNICEF South Asia shared 201 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UNICEF South Asia should continue to optimize the ad content.

3.UNICEF South Asia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-31-2020-06-08  2020-06-03-2020-06-06  2020-04-08-2020-06-05
Landing Page Link  https://www.facebook.com/UNICEFSouthAsia/?refid=28&_ft_=adid.6183275173335:qid.6836009244370803749:mf_story_key.-929882368306441911:is_sponsored.1:ei.AI@AQLZffbUPLnPGMQ_FHWiva2_6zHHDYZOw42belwyOLrZaQuOM3JSWx73toyuH0UBVUr-AednpKIp9SYXJcFIPIG1:top_level_post_id.3048131061907078:content_owner_id_new.447263991993811:page_id.447263991993811:src.22:photo_id.3048130165240501:story_location.5:story_attachment_style.photo:view_time.1591632081:filter.h_nor:tds_flgs.3:actrs.447263991993811:page_insights.%7B%22447263991993811%22:%7B%22page_id%22:447263991993811,%22page_id_type%22:%22page%22,%22actor_id%22:447263991993811,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591088819,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3048131061907078%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:447263991993811,%22page_id%22:447263991993811,%22post_id%22:3048131061907078,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.unicef.org/rosa/stories/onerous-journey-deliver-vaccinations-amid-coronavirus-crisis   https://www.unicef.org/rosa/stories/how-teenagers-can-protect-their-mental-health-during-coronavirus-covid-19?fbclid=IwAR1g09YuT2lb_h_WeeV9bhePEbKnBnAAHyLQaJfbwssdLnSV2Nf08rRSOMU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UNICEF South Asia are successful.

UNICEF South Asia Creative Analysis: 

UNICEF South Asia placed a Image ad in 2020-05-31-2020-06-08, and got 544 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UNICEF South Asia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Bangladesh  Nepal
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UNICEF South Asia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UNICEF South Asia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-08  2020-06-03-2020-06-06  2020-04-08-2020-06-05
During  9 days  4 days 59 days 
Like  544  9987  2797
Share  19  56  47
Comment  7  53  42

Advertising effectiveness is a direct manifestation of advertising. UNICEF South Asia ‘s Top 1 ad received 544 likes, 19 shares, 7 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UNICEF South Asia, helping UNICEF South Asia to grasp the ad data more clearly.