Top Ads on UNICEF México

UNICEF México Background Introduction:

UNICEF México es la representación del Fondo de las Naciones Unidas para la Infancia en el país. Nuestra tarea es unir voluntades y articular esfuerzos para cumplir con una misión central: promover el cumplimiento de los derechos de la infancia

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UNICEF México has been advertising and marketing on Facebook for many years. And UNICEF México has placed 27 of ads on the Facebook platform in the last month. In the past few years,UNICEF México has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UNICEF México on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UNICEF México. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UNICEF México.

BigSpy

1.UNICEF México Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UNICEF México  UNICEF México  UNICEF México
Page Categories  Social Service  Social Service  Social Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UNICEF México Marketing Objectives Analysis: 

UNICEF México has been operating in Social Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UNICEF México best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UNICEF México Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Es momento de apoyar  Para miles de familias la emergencia continua Dona ahora alimentos saludables 
Ad Copy Text  México es un país de tránsito de muchos niños y niñas que viajan solos, pueden sufrir accidente...  Ayúdanos a proteger a las familias más vulnerables desde casa. Haz una donación y ayúdanos a seg...  Hoy miles de familias con niños y niñas no tienen qué comer, lo que amenaza su salud. Una mala al...
Link Description  UNICEF para cada niño  AYÚDANOS A CUIDAR DE NIÑOS Y NIÑAS  UNICEF ya está distribuyendo alimentos saludables para cada niño o niña en las regiones más vulnerables ante el Covid19. Dona un kit de aliemntos ahora.
Website Link  unicef.org.mx  unicef.org.mx  unicef.org.mx
CTA  DONATE_NOW  DONATE_NOW  DONATE_NOW
Text Word Count 380  151  308
Like 828  227  31

UNICEF México Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UNICEF México Top 1 ads got 828 likes. UNICEF México uses a sentence with the finishing touch title: “Es momento de apoyar”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UNICEF México shared 380 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UNICEF México should continue to optimize the ad content.

3.UNICEF México Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-31-2020-06-18  2020-05-25-2020-06-18  2020-06-15-2020-06-18
Landing Page Link  https://unicef.org.mx/somos-unicef/?utm_source=RRSS&utm_medium=Facebook&utm_term=Conversion&utm_content=Adsmurai&utm_campaign=AON_Conversion  https://unicef.org.mx/covid/?utm_source=RRSS&utm_medium=Facebook&utm_term=Conversion_LinkAd&utm_content=Adsmurai&utm_campaign=DRTV_Conversion_LinkAd   https://unicef.org.mx/alimentos/?utm_campaign=Acquisition-Despensas&utm_content=Adsmurai&utm_medium=Facebook&utm_source=RRSS&utm_term=Acquisition-Despensas

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UNICEF México are successful.

UNICEF México Creative Analysis: 

UNICEF México placed a Video ad in 2020-05-31-2020-06-18, and got 828 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UNICEF México Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico  Mexico  Mexico
Language  Spanish  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UNICEF México has the best conversion in Mexico, and can advertise more in Mexico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UNICEF México Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-18  2020-05-25-2020-06-18  2020-06-15-2020-06-18
During  19 days  14 days 4 days 
Like  828  227  31
Share  307  57  6
Comment  55  8  0

Advertising effectiveness is a direct manifestation of advertising. UNICEF México ‘s Top 1 ad received 828 likes, 307 shares, 55 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UNICEF México, helping UNICEF México to grasp the ad data more clearly.