Top Ads on UNICEF India

UNICEF India Background Introduction:

UNICEF saves children’s lives, defends their rights, and helps them fulfill their potential. We never give up.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UNICEF India has been advertising and marketing on Facebook for many years. And UNICEF India has placed 176 of ads on the Facebook platform in the last month. In the past few years,UNICEF India has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UNICEF India on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UNICEF India. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UNICEF India.

BigSpy

1.UNICEF India Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UNICEF India  UNICEF India  UNICEF India
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UNICEF India Marketing Objectives Analysis: 

UNICEF India has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UNICEF India best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UNICEF India Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We need your support now more than ever.  UNICEF India Urgent help needed 
Ad Copy Text  Help us provide soap bars and other essential supplies to stop the spread of Coronavirus in India.  We're still working to help children and families affected by Cyclone Amphan. Many families have los...  Help provide dry ration and food to families residing in remote tribal areas with less access to sup...
Link Description  Help us deliver essential supplies to health care facilities and quarantine centers You must have JavaScript enabled to make a donation. Please enable JavaScript and try again, or try using a different browser. Give Once Give Once Donation Amounts ₹ 720 ₹ 1,134 ₹ 18,892 Other Will provide soap...  N/A  .
Website Link  help.unicef.org  help.unicef.org  help.unicef.org
CTA  DONATE_NOW  DONATE_NOW  DONATE_NOW
Text Word Count 98  407  106
Like 1256  165  6

UNICEF India Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UNICEF India Top 1 ads got 1256 likes. UNICEF India uses a sentence with the finishing touch title: “We need your support now more than ever.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UNICEF India shared 98 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UNICEF India should continue to optimize the ad content.

3.UNICEF India Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-10-2020-06-20  2020-06-07-2020-06-20  2020-06-18-2020-06-19
Landing Page Link  https://help.unicef.org/in/covid/moresupplies?campaignID=7011i000000kpXDAAY  https://help.unicef.org/in/covid/cyclone-amphan/water-treatment   https://help.unicef.org/in/covid/jeevanrath

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UNICEF India are successful.

UNICEF India Creative Analysis: 

UNICEF India placed a Image ad in 2020-06-10-2020-06-20, and got 1256 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UNICEF India Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  India  India
Language  English  Indonesian  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UNICEF India has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UNICEF India Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-06-07-2020-06-20  2020-06-18-2020-06-19
During  11 days  14 days 2 days 
Like  1256  165  6
Share  103  2  0
Comment  14  1  0

Advertising effectiveness is a direct manifestation of advertising. UNICEF India ‘s Top 1 ad received 1256 likes, 103 shares, 14 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UNICEF India, helping UNICEF India to grasp the ad data more clearly.