Top Ads on UNICEF India
UNICEF India Background Introduction:
UNICEF saves children’s lives, defends their rights, and helps them fulfill their potential. We never give up.
UNICEF India has been advertising and marketing on Facebook for many years. And UNICEF India has placed 176 of ads on the Facebook platform in the last month. In the past few years,UNICEF India has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for UNICEF India on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UNICEF India. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UNICEF India.
1.UNICEF India Top 3 Ads Basic Understanding
|Name||UNICEF India||UNICEF India||UNICEF India|
|Page Categories||Nonprofit Organization||Nonprofit Organization||Nonprofit Organization|
UNICEF India Marketing Objectives Analysis:
UNICEF India has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UNICEF India best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.UNICEF India Top 3 Ads Content Display
|Ad Headline||We need your support now more than ever.||UNICEF India||Urgent help needed|
|Ad Copy Text||Help us provide soap bars and other essential supplies to stop the spread of Coronavirus in India.||We're still working to help children and families affected by Cyclone Amphan. Many families have los...||Help provide dry ration and food to families residing in remote tribal areas with less access to sup...|
|Text Word Count||98||407||106|
UNICEF India Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. UNICEF India Top 1 ads got 1256 likes. UNICEF India uses a sentence with the finishing touch title: “We need your support now more than ever.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. UNICEF India shared 98 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UNICEF India should continue to optimize the ad content.
3.UNICEF India Top 3 Ads Creative Selection
|Landing Page Link||https://help.unicef.org/in/covid/moresupplies?campaignID=7011i000000kpXDAAY||https://help.unicef.org/in/covid/cyclone-amphan/water-treatment||https://help.unicef.org/in/covid/jeevanrath|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UNICEF India are successful.
UNICEF India Creative Analysis:
UNICEF India placed a Image ad in 2020-06-10-2020-06-20, and got 1256 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.UNICEF India Top 3 Ads Audience Analysis:
UNICEF India has the best conversion in N/A, and can advertise more in N/A in the future.
5.UNICEF India Top 3 Ads Performance Display
|During||11 days||14 days||2 days|
Advertising effectiveness is a direct manifestation of advertising. UNICEF India ‘s Top 1 ad received 1256 likes, 103 shares, 14 comments in just 11 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UNICEF India, helping UNICEF India to grasp the ad data more clearly.