Top Ads on UNICEF España

UNICEF España Background Introduction:

Trabajamos para que se cumplan los derechos de los niños y las niñas a la supervivencia, la salud, la educación y la protección. ¿Te sumas?

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UNICEF España has been advertising and marketing on Facebook for many years. And UNICEF España has placed 53 of ads on the Facebook platform in the last month. In the past few years,UNICEF España has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UNICEF España on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UNICEF España. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UNICEF España.

BigSpy

1.UNICEF España Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UNICEF España  UNICEF España  UNICEF España
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UNICEF España Marketing Objectives Analysis: 

UNICEF España has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UNICEF España best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UNICEF España Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  A una guerra de 9 años se suma una pandemia sin precedentes.  Hazte Socio de UNICEF UNICEF España 
Ad Copy Text  Al recrudecimiento de la guerra en Siria se suma una pandemia sin precedentes. Pedimos el cese del e...  ℹ Protejamos a los niños también en las emergencias. Ayúdales siendo socio de UNICEF  En España ya somos más de 400.000 socios los que queremos cambiar la vida de millones de niños y ...
Link Description  N/A  Elige tu aportación mensual.  Hazte socio de UNICEF. Juntos podemos salvar la vida de muchos más niños.
Website Link  www.unicef.es  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 227  90  179
Like 169  239  37

UNICEF España Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UNICEF España Top 1 ads got 169 likes. UNICEF España uses a sentence with the finishing touch title: “A una guerra de 9 años se suma una pandemia sin precedentes.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UNICEF España shared 227 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UNICEF España should continue to optimize the ad content.

3.UNICEF España Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-04-27-2020-06-10  2020-05-05-2020-05-29  2020-05-05-2020-05-22
Landing Page Link  https://www.unicef.es/donacion-siria  https://ad.doubleclick.net/ddm/trackclk/N295610.270751FACEBOOK/B24097726.272865054;dc_trk_aid=467251626;dc_trk_cid=131932436;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=   https://ad.doubleclick.net/ddm/trackclk/N295610.270751FACEBOOK/B23883952.269539819;dc_trk_aid=464212117;dc_trk_cid=129970030;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR0qIxFSF5R92hGudNxHefyI4V9sDP1pNxun3xUkPyPeGIeLLtib8KKzmtM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UNICEF España are successful.

UNICEF España Creative Analysis: 

UNICEF España placed a Image ad in 2020-04-27-2020-06-10, and got 169 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UNICEF España Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Spain  Spain  N/A
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UNICEF España has the best conversion in Spain, and can advertise more in Spain in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UNICEF España Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-27-2020-06-10  2020-05-05-2020-05-29  2020-05-05-2020-05-22
During  45 days  25 days 18 days 
Like  169  239  37
Share  144  46  3
Comment  31  10  0

Advertising effectiveness is a direct manifestation of advertising. UNICEF España ‘s Top 1 ad received 169 likes, 144 shares, 31 comments in just 45 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UNICEF España, helping UNICEF España to grasp the ad data more clearly.