Top Ads on UNICEF Colombia

UNICEF Colombia Background Introduction:

UNICEF Colombia Donaciones por los niños, niñas y adolescentes de Colombia en: www.unicef.org.co/donar

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UNICEF Colombia has been advertising and marketing on Facebook for many years. And UNICEF Colombia has placed 21 of ads on the Facebook platform in the last month. In the past few years,UNICEF Colombia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UNICEF Colombia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UNICEF Colombia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UNICEF Colombia.

BigSpy

1.UNICEF Colombia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UNICEF Colombia  UNICEF Colombia  UNICEF Colombia
Page Categories  Child Protective Service  Child Protective Service  Child Protective Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

UNICEF Colombia Marketing Objectives Analysis: 

UNICEF Colombia has been operating in Child Protective Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UNICEF Colombia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UNICEF Colombia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Escuela de Influenciadores  Trasciende haciendo clic aquí Vive por siempre en la esperanza de la niñez 
Ad Copy Text  ¿Te has preguntado que puedes hacer en Internet? Paola, líder nacional de la #EscuelaDeInfluenciad...  Al igual que muchas personas, tú también puedes trascender dejando un Legado Solidario. Da clic aq...  Deja tu legado Solidario a UNICEF y vive en el presente y futuro de los niños y niñas más necesit...
Link Description  ¿Tienes alguna anécdota digital que quieras compartir?  Conoce cómo dejar un Legado Solidario  Conoce cómo dejar tu Legado Solidario
Website Link  ciberconscientes.com  legadosolidario.unicef.org.co  legadosolidario.unicef.org.co
CTA  WATCH_MORE  SIGN_UP  SIGN_UP
Text Word Count 251  150  127
Like 19  246  14

UNICEF Colombia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UNICEF Colombia Top 1 ads got 19 likes. UNICEF Colombia uses a sentence with the finishing touch title: “Escuela de Influenciadores”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UNICEF Colombia shared 251 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UNICEF Colombia should continue to optimize the ad content.

3.UNICEF Colombia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-10-2020-06-12  2020-05-22-2020-06-03  2020-05-22-2020-06-02
Landing Page Link  https://ciberconscientes.com/  https://legadosolidario.unicef.org.co/?utm_source=facebook&utm_medium=cpl&utm_campaign=legados_2020&utm_term=gracias_fbl&utm_content=link_fbl_gracias   https://legadosolidario.unicef.org.co/?utm_source=facebook&utm_medium=cpl&utm_campaign=legados_2020&utm_term=gracias_fbl&utm_content=link_fbl_gracias

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UNICEF Colombia are successful.

UNICEF Colombia Creative Analysis: 

UNICEF Colombia placed a Video ad in 2020-06-10-2020-06-12, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UNICEF Colombia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Colombia  N/A  N/A
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UNICEF Colombia has the best conversion in Colombia, and can advertise more in Colombia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UNICEF Colombia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-12  2020-05-22-2020-06-03  2020-05-22-2020-06-02
During  3 days  13 days 12 days 
Like  19  246  14
Share  2  34  0
Comment  13  4  0

Advertising effectiveness is a direct manifestation of advertising. UNICEF Colombia ‘s Top 1 ad received 19 likes, 2 shares, 13 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UNICEF Colombia, helping UNICEF Colombia to grasp the ad data more clearly.