Top Ads on UNICEF Brasil

UNICEF Brasil Background Introduction:

Assegurar que cada criança e adolescente tenha seus direitos humanos integralmente cumpridos, respeitados e protegidos é a principal missão do Fundo das Nações Unidas para a Infância – UNICEF.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UNICEF Brasil has been advertising and marketing on Facebook for many years. And UNICEF Brasil has placed 81 of ads on the Facebook platform in the last month. In the past few years,UNICEF Brasil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UNICEF Brasil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UNICEF Brasil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UNICEF Brasil.

BigSpy

1.UNICEF Brasil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UNICEF Brasil  UNICEF Brasil  UNICEF Brasil
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UNICEF Brasil Marketing Objectives Analysis: 

UNICEF Brasil has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UNICEF Brasil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UNICEF Brasil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  UNICEF Brasil  Doe de casa UNICEF Brasil 
Ad Copy Text  -  A live com o Vitor Kley já acabou, mas você ainda pode ajudar milhares de crianças em situação ...  Depois de ser atingido por dois ciclones, ainda há muito trabalho a ser feito e muitas vidas para s...
Link Description  N/A  UNICEF  N/A
Website Link  secure.unicef.org.br  secure.unicef.org.br  secure.unicef.org.br
CTA  DONATE_NOW  LEARN_MORE  DONATE_NOW
Text Word Count 233  151  133
Like 478  142  93

UNICEF Brasil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UNICEF Brasil Top 1 ads got 478 likes. UNICEF Brasil uses a sentence with the finishing touch title: “UNICEF Brasil”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UNICEF Brasil shared 233 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UNICEF Brasil should continue to optimize the ad content.

3.UNICEF Brasil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-04-09-2020-06-19  2020-06-17-2020-06-18  2020-03-03-2020-06-17
Landing Page Link  https://secure.unicef.org.br/Default.aspx?utm_source=facebook&utm_medium=cpm&utm_campaign=id_facebook-social_doacao_conv_conversao_aq_ao_br_all_ao_cbo&utm_content=carrossel_emergencia-coronavirus_na_20200407_1000x1000&utm_term=aberto_na_br_all_emergencia-corona-virus-feed&origem=covid19&fbclid=IwAR2kI6iufKfE1bMBSRCF6-6HlXq4DtMOu_yYzQ9ndAu3wWWINf6Tolix9S4  https://secure.unicef.org.br/Default.aspx?utm_source=facebook&utm_medium=cpm&utm_campaign=id_facebook-social_doacao_conv_conversao_aq_proj_br_all_ao_live-vitor-kley-2&utm_content=video_doacao_na_20200618_1200x628_live-vitor-kley-2-pos-live-&utm_term=interesse_na_br_all_live-vitor-kley-2-pos-live&origem=vitorkley   https://secure.unicef.org.br/Default.aspx?utm_source=facebook&utm_medium=cpm&utm_campaign=id_facebook-social_doacao_conv_conversao_aq_ao_br_all_ao_cbo&utm_content=carrossel_mocambique-2_na_20200303_1000x1000&utm_term=lal_na_br_all_feed&origem=drtfac&fbclid=IwAR3Jx_6gAY74s0CFbdGD3daF4D-7BxJdiGQxPJZVgc86tCRVpM8Mfe9bxb0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UNICEF Brasil are successful.

UNICEF Brasil Creative Analysis: 

UNICEF Brasil placed a Carousel ad in 2020-04-09-2020-06-19, and got 478 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UNICEF Brasil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  N/A  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UNICEF Brasil has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UNICEF Brasil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-09-2020-06-19  2020-06-17-2020-06-18  2020-03-03-2020-06-17
During  72 days  2 days 107 days 
Like  478  142  93
Share  69  8  6
Comment  16  3  2

Advertising effectiveness is a direct manifestation of advertising. UNICEF Brasil ‘s Top 1 ad received 478 likes, 69 shares, 16 comments in just 72 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UNICEF Brasil, helping UNICEF Brasil to grasp the ad data more clearly.