Top Ads on UNICEF Argentina

UNICEF Argentina Background Introduction:

Fanpage oficial de UNICEF Argentina. UNICEF promueve los derechos y el bienestar de todos los niños, niñas y adolescentes en 190 países y territorios. Teléfono: 5789-9000 / Donantes 0810-333-4455 (de Lunes a Viernes de 9 a 21hs)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UNICEF Argentina has been advertising and marketing on Facebook for many years. And UNICEF Argentina has placed 36 of ads on the Facebook platform in the last month. In the past few years,UNICEF Argentina has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UNICEF Argentina on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UNICEF Argentina. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UNICEF Argentina.

BigSpy

1.UNICEF Argentina Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UNICEF Argentina  UNICEF Argentina  UNICEF Argentina
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UNICEF Argentina Marketing Objectives Analysis: 

UNICEF Argentina has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UNICEF Argentina best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UNICEF Argentina Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Yo me sumo a Cuentos que cuidan  Yo me sumo a Cuentos que Cuidan Fotos de la publicación de UNICEF Argentina 
Ad Copy Text  Descubrí Cuentos que Cuidan, la colección de libros de UNICEF para leer en familia y aprender sobr...  Descargá gratis ahora la colección Cuentos que Cuidan con historias para que los niños y niñas ...  ????¿Cómo podemos prevenir el abuso sexual contra chicos y chicas durante el aislamiento debido al...
Link Description  Cuentos que cuidan - UNICEF  Cuentos que cuidan - UNICEF  N/A
Website Link  www.cuentosquecuidan.unicef.org.ar  www.cuentosquecuidan.unicef.org.ar  www.facebook.com
CTA  DOWNLOAD  DOWNLOAD  
Text Word Count 143  198  806
Like 72  4044  33981

UNICEF Argentina Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UNICEF Argentina Top 1 ads got 72 likes. UNICEF Argentina uses a sentence with the finishing touch title: “Yo me sumo a Cuentos que cuidan”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UNICEF Argentina shared 143 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UNICEF Argentina should continue to optimize the ad content.

3.UNICEF Argentina Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-09-2020-06-20  2020-06-05-2020-06-19  2020-06-11-2020-06-15
Landing Page Link  https://www.cuentosquecuidan.unicef.org.ar/?paquete=LCC¬a=FB&utm_source=FB&utm_medium=Similar&utm_term&utm_content&utm_campaign=LCC&fbclid=IwAR1V_9ssDqbHfWRwW4edpUQ0VQlDK1Tq9kwmcuph3VB0u6XC_r2eI8LfK3g  https://www.cuentosquecuidan.unicef.org.ar/?paquete=LCC¬a=FB&utm_source=FB&utm_medium=intereses&utm_term=&utm_content=&utm_campaign=LCC   https://www.facebook.com/250295802449/posts/10158928901067450/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UNICEF Argentina are successful.

UNICEF Argentina Creative Analysis: 

UNICEF Argentina placed a Image ad in 2020-06-09-2020-06-20, and got 72 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UNICEF Argentina Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Argentina  Argentina  Argentina
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UNICEF Argentina has the best conversion in Argentina, and can advertise more in Argentina in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UNICEF Argentina Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-06-05-2020-06-19  2020-06-11-2020-06-15
During  12 days  15 days 5 days 
Like  72  4044  33981
Share  17  2105  29309
Comment  2  175  776

Advertising effectiveness is a direct manifestation of advertising. UNICEF Argentina ‘s Top 1 ad received 72 likes, 17 shares, 2 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UNICEF Argentina, helping UNICEF Argentina to grasp the ad data more clearly.