Top Ads on UNICEF á Íslandi

UNICEF á Íslandi Background Introduction:

Við erum UNICEF (Barnahjálp Sameinuðu þjóðanna). Með hjálp fólks um allan heim vinnum við að því að gæta allra barna.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UNICEF á Íslandi has been advertising and marketing on Facebook for many years. And UNICEF á Íslandi has placed 35 of ads on the Facebook platform in the last month. In the past few years,UNICEF á Íslandi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UNICEF á Íslandi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UNICEF á Íslandi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UNICEF á Íslandi.

BigSpy

1.UNICEF á Íslandi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UNICEF á Íslandi  UNICEF á Íslandi  UNICEF á Íslandi
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UNICEF á Íslandi Marketing Objectives Analysis: 

UNICEF á Íslandi has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UNICEF á Íslandi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UNICEF á Íslandi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Umfangsmiklar neyðaraðgerðir vegna Covid-19  Akureyrarbær hlýtur viðurkenningu sem fyrsta barnvæna sveitarfélagið á Íslandi | Unicef 100 sápur 
Ad Copy Text  40% heimsbyggðarinnar eða 3 milljarðar manna, hafa ekki aðgang að vatni og sápu til handþvott...  Akureyrarbær varð í dag fyrst sveitarfélaga á Íslandi til að hljóta viðurkenningu Barnvænn...  Milljónir barna hafa ekki aðgang að vatni og sápu. Þú getur hjálpað með því að kaupa 10...
Link Description  N/A  UNICEF, Barnahjálp Sameinuðu þjóðanna, er leiðandi í hjálparstarfi fyrir börn í heiminum. Við berjumst fyrir réttindum allra barna og sinnum bæði langtímauppbyggingu og neyðaraðstoð. Við erum á vettvangi í yfir 190 löndum og höfum að leiðarljósi að börn njóti velferðar ...  Fyrir börn í neyð.
Website Link  unicef.is  unicef.is  sannargjafir.is
CTA  LEARN_MORE    SHOP_NOW
Text Word Count 400  432  132
Like 10  316  20

UNICEF á Íslandi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UNICEF á Íslandi Top 1 ads got 10 likes. UNICEF á Íslandi uses a sentence with the finishing touch title: “Umfangsmiklar neyðaraðgerðir vegna Covid-19”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UNICEF á Íslandi shared 400 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UNICEF á Íslandi should continue to optimize the ad content.

3.UNICEF á Íslandi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-14-2020-06-18  2020-05-27-2020-05-29  2020-05-10-2020-05-12
Landing Page Link  https://unicef.is/stakur-styrkur  https://unicef.is/akureyrarbaer-er-fyrsta-barnvaena-sveitarfelag-islands   https://sannargjafir.is/is/product/100-handsapur

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UNICEF á Íslandi are successful.

UNICEF á Íslandi Creative Analysis: 

UNICEF á Íslandi placed a Video ad in 2020-06-14-2020-06-18, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UNICEF á Íslandi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  N/A  Iceland
Language  Norwegian  Norwegian  Turkish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UNICEF á Íslandi has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UNICEF á Íslandi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2020-05-27-2020-05-29  2020-05-10-2020-05-12
During  5 days  3 days 3 days 
Like  10  316  20
Share  2  9  3
Comment  0  4  0

Advertising effectiveness is a direct manifestation of advertising. UNICEF á Íslandi ‘s Top 1 ad received 10 likes, 2 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UNICEF á Íslandi, helping UNICEF á Íslandi to grasp the ad data more clearly.