Top Ads on UNHCR, the UN Refugee Agency

UNHCR, the UN Refugee Agency Background Introduction:

Welcome to our community on Facebook, where we share and discuss the most powerful stories we hear from those who have been forcibly displaced.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UNHCR, the UN Refugee Agency has been advertising and marketing on Facebook for many years. And UNHCR, the UN Refugee Agency has placed 747 of ads on the Facebook platform in the last month. In the past few years,UNHCR, the UN Refugee Agency has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UNHCR, the UN Refugee Agency on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UNHCR, the UN Refugee Agency. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UNHCR, the UN Refugee Agency.

BigSpy

1.UNHCR, the UN Refugee Agency Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UNHCR, the UN Refugee Agency  UNHCR, the UN Refugee Agency  UNHCR, the UN Refugee Agency
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UNHCR, the UN Refugee Agency Marketing Objectives Analysis: 

UNHCR, the UN Refugee Agency has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UNHCR, the UN Refugee Agency best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UNHCR, the UN Refugee Agency Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Tax Deductible Donation  ساعد الأسر اليمنية النازحة لحماية اللاجئين من الوباء 
Ad Copy Text  For a limited time, a generous supporter will match your donation dollar for dollar. Donate to UN...  نحو 80% من سكان اليمن يعتمدون على المساعدة الإنسانية لتأ...  كيف للاجئين في المخيّمات المكتظّة أن يغسلوا أيديهم للو...
Link Description  Make a life-changing donation  انقر هنا للتبرّع اون لاين بشكل آمن  تبرعك اونلاين آمن ويفرق في حياة الكثيرين
Website Link  www.unrefugees.org.au  giving.unhcr.org  giving.unhcr.org
CTA  DONATE_NOW  DONATE_NOW  DONATE_NOW
Text Word Count 402  377  362
Like 55  678  3830

UNHCR, the UN Refugee Agency Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UNHCR, the UN Refugee Agency Top 1 ads got 55 likes. UNHCR, the UN Refugee Agency uses a sentence with the finishing touch title: “Tax Deductible Donation”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UNHCR, the UN Refugee Agency shared 402 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UNHCR, the UN Refugee Agency should continue to optimize the ad content.

3.UNHCR, the UN Refugee Agency Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-14-2020-06-20  2020-06-16-2020-06-20  2020-05-28-2020-06-20
Landing Page Link  https://www.unrefugees.org.au/campaigns/tax-deductible-donation-2020/?utm_source=facebook&utm_medium=social&utm_campaign=AU_PS_EN_cea_imageads_DirectResponse&utm_code=SMACOV0020  https://giving.unhcr.org/yemen/?utm_source=facebook&utm_medium=social&utm_campaign=GU_PS_AR_Yemen_VideoAds_DirectResponse_Fundraising   https://giving.unhcr.org/coronavirus/?utm_source=facebook&utm_medium=social&utm_campaign=GU_PS_AR_cea_VideoAds_DirectResponse_HandWash

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UNHCR, the UN Refugee Agency are successful.

UNHCR, the UN Refugee Agency Creative Analysis: 

UNHCR, the UN Refugee Agency placed a Image ad in 2020-06-14-2020-06-20, and got 55 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UNHCR, the UN Refugee Agency Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Laos  Morocco,Tunisia,Saudi Arabia...  Qatar,Egypt,Algeria...
Language  English  Arabic  Arabic

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UNHCR, the UN Refugee Agency has the best conversion in Laos, and can advertise more in Laos in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UNHCR, the UN Refugee Agency Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-20  2020-06-16-2020-06-20  2020-05-28-2020-06-20
During  7 days  5 days 24 days 
Like  55  678  3830
Share  6  230  386
Comment  3  56  70

Advertising effectiveness is a direct manifestation of advertising. UNHCR, the UN Refugee Agency ‘s Top 1 ad received 55 likes, 6 shares, 3 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UNHCR, the UN Refugee Agency, helping UNHCR, the UN Refugee Agency to grasp the ad data more clearly.