Top Ads on UNHCR Hong Kong 聯合國難民署

UNHCR Hong Kong 聯合國難民署 Background Introduction:

聯合國難民署- 香港官方Facebook 專頁 UNHCR Hong Kong Official Facebook Page

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UNHCR Hong Kong 聯合國難民署 has been advertising and marketing on Facebook for many years. And UNHCR Hong Kong 聯合國難民署 has placed 40 of ads on the Facebook platform in the last month. In the past few years,UNHCR Hong Kong 聯合國難民署 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UNHCR Hong Kong 聯合國難民署 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UNHCR Hong Kong 聯合國難民署. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UNHCR Hong Kong 聯合國難民署.

BigSpy

1.UNHCR Hong Kong 聯合國難民署 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UNHCR Hong Kong 聯合國難民署  UNHCR Hong Kong 聯合國難民署  UNHCR Hong Kong 聯合國難民署
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

UNHCR Hong Kong 聯合國難民署 Marketing Objectives Analysis: 

UNHCR Hong Kong 聯合國難民署 has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UNHCR Hong Kong 聯合國難民署 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UNHCR Hong Kong 聯合國難民署 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A 完成一份兩分鐘的問卷調查 - 同時為難民兒童籌募港幣兩元 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  為難民兒童帶來希望
Website Link  www.itallcounts.org  www.itallcounts.org  www.itallcounts.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

UNHCR Hong Kong 聯合國難民署 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UNHCR Hong Kong 聯合國難民署 Top 1 ads got 0 likes. UNHCR Hong Kong 聯合國難民署 uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UNHCR Hong Kong 聯合國難民署 shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UNHCR Hong Kong 聯合國難民署 should continue to optimize the ad content.

3.UNHCR Hong Kong 聯合國難民署 Top 3 Ads Creative Selection

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Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-09-2020-06-20  2020-06-09-2020-06-20  2020-06-11-2020-06-20
Landing Page Link  https://www.itallcounts.org/unhcr-hk-refugee-children-cantonese?affiliate_id=%7B%7Bplacement%7D%7D&affiliate_sub=%7B%7Bad.id%7D%7D  https://www.itallcounts.org/unhcr-hk-refugee-children-cantonese?affiliate_id=%7B%7Bplacement%7D%7D&affiliate_sub=%7B%7Bad.id%7D%7D   https://www.itallcounts.org/unhcr-hk-refugee-children-cantonese?affiliate_id=%7B%7Bplacement%7D%7D&affiliate_sub=%7B%7Bad.id%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UNHCR Hong Kong 聯合國難民署 are successful.

UNHCR Hong Kong 聯合國難民署 Creative Analysis: 

UNHCR Hong Kong 聯合國難民署 placed a Carousel ad in 2020-06-09-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UNHCR Hong Kong 聯合國難民署 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Hong Kong SAR  Hong Kong SAR  Hong Kong SAR
Language  French  French  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UNHCR Hong Kong 聯合國難民署 has the best conversion in Hong Kong SAR, and can advertise more in Hong Kong SAR in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UNHCR Hong Kong 聯合國難民署 Top 3 Ads Performance Display

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Ad Time  2020-06-09-2020-06-20  2020-06-09-2020-06-20  2020-06-11-2020-06-20
During  12 days  12 days 10 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. UNHCR Hong Kong 聯合國難民署 ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UNHCR Hong Kong 聯合國難民署, helping UNHCR Hong Kong 聯合國難民署 to grasp the ad data more clearly.