Top Ads on UNHCR, FN’s Flygtningeorganisation

UNHCR, FN’s Flygtningeorganisation Background Introduction:

UNHCR, FN’s Flygtningeorganisation, beskytter og hjælper mennesker, der er tvunget på flugt fra krig og konflikt. Støt vores arbejde med et valgfrit beløb på MobilePay 448900. Af hjertet tak ❤️

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UNHCR, FN’s Flygtningeorganisation has been advertising and marketing on Facebook for many years. And UNHCR, FN’s Flygtningeorganisation has placed 53 of ads on the Facebook platform in the last month. In the past few years,UNHCR, FN’s Flygtningeorganisation has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UNHCR, FN’s Flygtningeorganisation on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UNHCR, FN’s Flygtningeorganisation. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UNHCR, FN’s Flygtningeorganisation.

BigSpy

1.UNHCR, FN’s Flygtningeorganisation Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UNHCR, FN’s Flygtningeorganisation  UNHCR, FN’s Flygtningeorganisation  UNHCR, FN’s Flygtningeorganisation
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

UNHCR, FN’s Flygtningeorganisation Marketing Objectives Analysis: 

UNHCR, FN’s Flygtningeorganisation has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UNHCR, FN’s Flygtningeorganisation best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UNHCR, FN’s Flygtningeorganisation Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sms CORONA til 1919 og støt med 200 kr.  Sms CORONA til 1919 og støt med 200 kr. Deltag i vores julekalender 
Ad Copy Text  COVID-19 er brudt ud i Kutupalong, verdens største flygtningelejr i Bangladesh. Virussen spreder si...  Hjælp os med at stoppe smitten. COVID-19 er brudt ud i Kutupalong-lejren i Bangladesh. Det sker sam...  no setting
Link Description  Flygtninge har akut brug for din hjælp. Støt UNHCR for at sende livreddende beskyttelse til familier, som flygter fra konflikt i Syrien, Bangladesh og andre steder.  Flygtninge har akut brug for din hjælp. Støt UNHCR for at sende livreddende beskyttelse til familier, som flygter fra konflikt i Syrien, Bangladesh og andre steder.  Vind præmier HVER dag
Website Link  donate.unhcr.org  donate.unhcr.org  ndt5.net
CTA  DONATE_NOW  DONATE_NOW  WATCH_MORE
Text Word Count 138  267  0
Like 2  0  0

UNHCR, FN’s Flygtningeorganisation Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UNHCR, FN’s Flygtningeorganisation Top 1 ads got 2 likes. UNHCR, FN’s Flygtningeorganisation uses a sentence with the finishing touch title: “Sms CORONA til 1919 og støt med 200 kr.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UNHCR, FN’s Flygtningeorganisation shared 138 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UNHCR, FN’s Flygtningeorganisation should continue to optimize the ad content.

3.UNHCR, FN’s Flygtningeorganisation Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-27-2020-06-02  2020-05-27-2020-05-29  2019-12-06-2020-05-14
Landing Page Link  https://donate.unhcr.org/dk/covid-v1/?utm_source=facebook&utm_medium=social&utm_campaign=DK_PS_DA_cea_imageads_DirectResponse&fbclid=IwAR2GgWNAlVaNy9b8Ha9882KT2uR0xetUNtMdKoTfGiuHfUPvXaqOL8Sg53E  https://donate.unhcr.org/dk/covid-v1/~min-donation?utm_source=facebook&utm_medium=social&utm_campaign=DK_PS_DA_cea_imageads_DirectResponse   https://www.manymorestores.com/?ref=322648

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UNHCR, FN’s Flygtningeorganisation are successful.

UNHCR, FN’s Flygtningeorganisation Creative Analysis: 

UNHCR, FN’s Flygtningeorganisation placed a Image ad in 2020-05-27-2020-06-02, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UNHCR, FN’s Flygtningeorganisation Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Denmark
Language  Danish  Danish  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UNHCR, FN’s Flygtningeorganisation has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UNHCR, FN’s Flygtningeorganisation Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-02  2020-05-27-2020-05-29  2019-12-06-2020-05-14
During  7 days  3 days 161 days 
Like  2  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. UNHCR, FN’s Flygtningeorganisation ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UNHCR, FN’s Flygtningeorganisation, helping UNHCR, FN’s Flygtningeorganisation to grasp the ad data more clearly.