Top Ads on UGG

UGG Background Introduction:

The official UGG® Facebook. Like us for behind-the-scenes photos, looks and more.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UGG has been advertising and marketing on Facebook for many years. And UGG has placed 219 of ads on the Facebook platform in the last month. In the past few years,UGG has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UGG on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UGG. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UGG.

BigSpy

1.UGG Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UGG  UGG  UGG
Page Categories  Clothing (Brand)  Clothing (Brand)  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  shopify

UGG Marketing Objectives Analysis: 

UGG has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UGG best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UGG Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Family is the best gift – the second-best is UGG.  Lançamento Libu UGG-Direct 
Ad Copy Text  With a wide range of slippers, leisurewear, and more, it’s easy to find the perfect present for th...  Unindo tecnologia e inovação, o Libu oferece flexibilidade e leveza na medida para o dia a dia. Ga...  no setting
Link Description  N/A  Shop Now  N/A
Website Link  www.facebook.com  br.ugg.com  uggdirect.com.au
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 129  149  0
Like 249  21  0

UGG Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UGG Top 1 ads got 249 likes. UGG uses a sentence with the finishing touch title: “Family is the best gift – the second-best is UGG.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UGG shared 129 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UGG should continue to optimize the ad content.

3.UGG Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-16-2020-06-18  2020-06-09-2020-06-17  2020-06-02-2020-06-17
Landing Page Link  https://www.facebook.com/UGG/?_sref_=10157030245695811&refid=28&_ft_=adid.23844874414890271:qid.6839936075835907962:mf_story_key.3221816366584889910:is_sponsored.1:ei.AI@AQKinxnu5RXLD5chGGs-N-4CHt0Sx8sfgnr7gjMTqDXIWQCKHdJmo9vYNFm0XsOQi1lsqgSk-zGPILr6KF6AU6Rb:top_level_post_id.10157030245685811:content_owner_id_new.97627700810:call_to_action_type.LEARN_MORE:page_id.97627700810:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592546504:filter.h_nor:tds_flgs.3:actrs.97627700810:page_insights.%7B%2297627700810%22:%7B%22page_id%22:97627700810,%22page_id_type%22:%22page%22,%22actor_id%22:97627700810,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592404598,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157030245685811%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:97627700810,%22page_id%22:97627700810,%22post_id%22:10157030245685811,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://br.ugg.com/libu?utm_source=facebook&utm_medium=ads&utm_campaign=PW-UGG-CONVERSAO&utm_content=CONV_FACEBOOK_VISIT90_BRASIL_FB-IG_DK-MO_AND-IOS_PO_WCA_VISIT60-LAL_A_18-65_CPA_PO_LIBU-CONVERSAO-VISIT90&fbclid=IwAR0Djb5Lb8GS84VGeF1eS3diVKe0oTODt3G0dseBEOVeBVfFI2kNTstkY7k   https://uggdirect.com.au/products/ugg-bow-ribbon-mini-boots

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UGG are successful.

UGG Creative Analysis: 

UGG placed a Image ad in 2020-06-16-2020-06-18, and got 249 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UGG Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UGG has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UGG Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-09-2020-06-17  2020-06-02-2020-06-17
During  3 days  9 days 16 days 
Like  249  21  0
Share  26  2  0
Comment  7  0  0

Advertising effectiveness is a direct manifestation of advertising. UGG ‘s Top 1 ad received 249 likes, 26 shares, 7 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UGG, helping UGG to grasp the ad data more clearly.