Top Ads on UFC

UFC Background Introduction:

Twitter: http://twitter.com/UFCEurope Instagram: http://instagram.com/UFCEurope Snapchat: UFCEurope

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UFC has been advertising and marketing on Facebook for many years. And UFC has placed 616 of ads on the Facebook platform in the last month. In the past few years,UFC has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UFC on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UFC. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UFC.

BigSpy

1.UFC Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UFC  UFC  UFC
Page Categories  Sports League  Sports League  Gym/Physical Fitness Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UFC Marketing Objectives Analysis: 

UFC has been operating in Sports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UFC best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UFC Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  UFC 帖子中的照片  UFC 帖子中的照片 UFC GYM Blacktown 
Ad Copy Text  #UFCFightIsland3 keeps getting better #InAbuDhabi!!  Under a month until #UFCFightIsland! 3 title fights at #UFC251 #InAbuDhabi  UFC GYM is OPEN and our large, spacious gyms are ready for you! Train like a champion and reach your...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 51  75  280
Like 603  363  2

UFC Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UFC Top 1 ads got 603 likes. UFC uses a sentence with the finishing touch title: “UFC 帖子中的照片”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UFC shared 51 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UFC should continue to optimize the ad content.

3.UFC Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-18-2020-06-18  2020-06-16-2020-06-16  2020-06-15-2020-06-15
Landing Page Link  https://www.facebook.com/UFCCanada/?refid=7&_ft_=qid.6839879489668831697:mf_story_key.-7054879471432442754:top_level_post_id.3193947257293562:content_owner_id_new.166692790019039:page_id.166692790019039:src.22:photo_attachments_list.%5B3193946547293633,3193946720626949,3193946913960263%5D:photo_id.3193946547293633:story_location.5:story_attachment_style.album:view_time.1592533544:filter.h_nor:tds_flgs.3:actrs.166692790019039:page_insights.%7B%22166692790019039%22:%7B%22page_id%22:166692790019039,%22page_id_type%22:%22page%22,%22actor_id%22:166692790019039,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592504966,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3193947257293562%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:166692790019039,%22page_id%22:166692790019039,%22post_id%22:3193947257293562,%22role%22:1,%22share_id%22:0%7D%5D%7D,%22166185133486737%22:%7B%22page_id%22:166185133486737,%22page_id_type%22:%22page%22,%22actor_id%22:166692790019039,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22role%22:8,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:166692790019039,%22page_id%22:166185133486737,%22role%22:8%7D%5D%7D%7D&__tn__=~-R  https://www.facebook.com/274302052727546/posts/1580220718802333/   https://www.facebook.com/ufcgymblacktown/?refid=7&_ft_=adid.23844852424060184:qid.6838712608990092428:mf_story_key.3194409215376035585:is_sponsored.1:ei.AI@AQLU25SUPSByU7pBCyHTEWps6AwypZ_L3aqZLAcl2zzcUCv87C_Rj9DeTTsyg2ab0BhHnSwS7Bp0NEBAUjtYSXmb:top_level_post_id.1552189254954895:content_owner_id_new.829186077255220:page_id.829186077255220:src.22:story_location.5:story_attachment_style.multi_share_no_end_card:view_time.1592261857:filter.h_nor:tds_flgs.3:actrs.829186077255220:page_insights.%7B%22829186077255220%22:%7B%22page_id%22:829186077255220,%22page_id_type%22:%22page%22,%22actor_id%22:829186077255220,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591841475,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1552189254954895%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:829186077255220,%22page_id%22:829186077255220,%22post_id%22:1552189254954895,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UFC are successful.

UFC Creative Analysis: 

UFC placed a Image ad in 2020-06-18-2020-06-18, and got 603 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UFC Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Qatar  N/A
Language  Chinese (Simplified)  Chinese (Simplified)  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UFC has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UFC Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-16-2020-06-16  2020-06-15-2020-06-15
During  1 days  1 days 1 days 
Like  603  363  2
Share  160  3  0
Comment  135  12  0

Advertising effectiveness is a direct manifestation of advertising. UFC ‘s Top 1 ad received 603 likes, 160 shares, 135 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UFC, helping UFC to grasp the ad data more clearly.