Top Ads on UEFA Champions League

UEFA Champions League Background Introduction:

The official home of Europe's premier club competition on Facebook.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UEFA Champions League has been advertising and marketing on Facebook for many years. And UEFA Champions League has placed 718 of ads on the Facebook platform in the last month. In the past few years,UEFA Champions League has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UEFA Champions League on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UEFA Champions League. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UEFA Champions League.


1.UEFA Champions League Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UEFA Champions League  UEFA Champions League  UEFA Champions League
Page Categories  Sports League  Sports League  Sports League
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UEFA Champions League Marketing Objectives Analysis: 

UEFA Champions League has been operating in Sports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UEFA Champions League best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UEFA Champions League Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Play now  1999 UCL Final UEFA Champions League 
Ad Copy Text  Think you know your football? Try our #UCL quiz now to enter our weekly draw Win prizes every week...  The best of European football on Always football. Always on.  A fresh perspective: Thierry Henry talks life in lockdown, his move from Arsenal to Barcelona and me...
Link Description  Prove your football knowledge and go head-to-head with fellow fans in our brand new real-time quiz!  on  N/A
Website Link
Text Word Count 101  69  154
Like 227  6601  215

UEFA Champions League Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UEFA Champions League Top 1 ads got 227 likes. UEFA Champions League uses a sentence with the finishing touch title: “Play now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UEFA Champions League shared 101 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UEFA Champions League should continue to optimize the ad content.

3.UEFA Champions League Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Video
Ad Time   2020-05-10-2020-06-19  2020-05-31-2020-06-19  2020-06-11-2020-06-18
Landing Page Link,+00.01+CET--190920&utm_content=link&fbclid=IwAR0jf2Kej8fzAJvp_QZaPRVwoEY-Kyo-t15HTO0JiAEUZ4aDnioHdY3pfHs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UEFA Champions League are successful.

UEFA Champions League Creative Analysis: 

UEFA Champions League placed a Image ad in 2020-05-10-2020-06-19, and got 227 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UEFA Champions League Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Jordan,Romania,Macedonia...  China,Uganda,Indonesia...  Brazil,Spain
Language  English  Estonian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UEFA Champions League has the best conversion in Jordan,Romania,Macedonia..., and can advertise more in Jordan,Romania,Macedonia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UEFA Champions League Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-10-2020-06-19  2020-05-31-2020-06-19  2020-06-11-2020-06-18
During  41 days  20 days 8 days 
Like  227  6601  215
Share  1  71  13
Comment  1  82  6

Advertising effectiveness is a direct manifestation of advertising. UEFA Champions League ‘s Top 1 ad received 227 likes, 1 shares, 1 comments in just 41 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UEFA Champions League, helping UEFA Champions League to grasp the ad data more clearly.