Top Ads on UEFA EURO 2020

UEFA EURO 2020 Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UEFA EURO 2020 has been advertising and marketing on Facebook for many years. And UEFA EURO 2020 has placed 100 of ads on the Facebook platform in the last month. In the past few years,UEFA EURO 2020 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UEFA EURO 2020 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UEFA EURO 2020. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UEFA EURO 2020.

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1.UEFA EURO 2020 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UEFA EURO 2020  UEFA EURO 2020  UEFA EURO 2020
Page Categories  Sports League  Sports League  Sports League
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UEFA EURO 2020 Marketing Objectives Analysis: 

UEFA EURO 2020 has been operating in Sports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UEFA EURO 2020 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UEFA EURO 2020 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Watch on UEFA.tv  Watch on UEFA.tv Watch #EUROclassics 
Ad Copy Text  Watch Portugal v Greece and some of European football's most memorable fixtures! Available on-deman...  ???? What a team... Remember that semi-final from EURO 2016? Re-live it now only on UEFA.tv #EUROc...  ???? Remember Griezmann's great double that sent France to the EURO 2016 final? Re-live it now on U...
Link Description  Relive every moment of a memorable EURO 2004 final.  Relive every moment of this memorable EURO 2016 semi-final.  Relive every moment of this memorable EURO 2016 semi-final.
Website Link  links.uefa.tv  links.uefa.tv  links.uefa.tv
CTA  DOWNLOAD  DOWNLOAD  DOWNLOAD
Text Word Count 106  107  107
Like 110  260  366

UEFA EURO 2020 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UEFA EURO 2020 Top 1 ads got 110 likes. UEFA EURO 2020 uses a sentence with the finishing touch title: “Watch on UEFA.tv”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UEFA EURO 2020 shared 106 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UEFA EURO 2020 should continue to optimize the ad content.

3.UEFA EURO 2020 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-07-2020-06-17  2020-06-04-2020-06-13  2020-06-04-2020-06-13
Landing Page Link  https://links.uefa.tv/EURO-vod-portugal-greece-paid-FB  https://links.uefa.tv/EURO-vod-playlist-germany-france-paid-FB   https://links.uefa.tv/EURO-vod-germany-france-paid-FB?fbclid=IwAR0b1uyF9B38V7Ssv1WMZ6QEPTZHGN9umMipxiGHwaZ-765QiWxVWi4yOho

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UEFA EURO 2020 are successful.

UEFA EURO 2020 Creative Analysis: 

UEFA EURO 2020 placed a Image ad in 2020-06-07-2020-06-17, and got 110 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UEFA EURO 2020 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan,Bulgaria  Morocco  United Arab Emirates
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UEFA EURO 2020 has the best conversion in Pakistan,Bulgaria, and can advertise more in Pakistan,Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UEFA EURO 2020 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-17  2020-06-04-2020-06-13  2020-06-04-2020-06-13
During  11 days  10 days 10 days 
Like  110  260  366
Share  1  2  1
Comment  12  3  6

Advertising effectiveness is a direct manifestation of advertising. UEFA EURO 2020 ‘s Top 1 ad received 110 likes, 1 shares, 12 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UEFA EURO 2020, helping UEFA EURO 2020 to grasp the ad data more clearly.