Top Ads on UCSI University

UCSI University Background Introduction:

As UCSI University's official Facebook page, do visit us here for the latest updates on the happenings at and on campus. We will also keep you up to date with the current news on the education industry when needed.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UCSI University has been advertising and marketing on Facebook for many years. And UCSI University has placed 84 of ads on the Facebook platform in the last month. In the past few years,UCSI University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UCSI University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UCSI University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UCSI University.

BigSpy

1.UCSI University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UCSI University  UCSI University  UCSI University
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UCSI University Marketing Objectives Analysis: 

UCSI University has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UCSI University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UCSI University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  GO FURTHER WITH UCSI  JOIN THE SCIENTIFIC REVOLUTION INTAKES OPEN AND SCHOLARSHIPS AVAILABLE 
Ad Copy Text  Get exposed to real-time classes conducted virtually, and experience first-hand the new normal of th...  Are you ready? Now, it is your time to create an impact through optometry. Learn hands-on skills at...  Gain artistic knowledge and skills related to fashion, game design, and animation from experienced a...
Link Description  N/A  UCSI is Malaysia’s best private university for two years in a row. The rankings further solidified the university’s standing as one of the best in the country.  UCSI University’s De Institute of Creative Arts and Design (ICAD) caters to the needs of creative industries. It offers unique art and design programmes that seek to equip students with fundamental knowledge, creativity and competencies needed in today’s dynamic marketplace. Under the tutelage o...
Website Link  openday.ucsiuniversity.edu.my  apps.ucsiuniversity.edu.my  apps.ucsiuniversity.edu.my
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 199  185  206
Like 34  155  84

UCSI University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UCSI University Top 1 ads got 34 likes. UCSI University uses a sentence with the finishing touch title: “GO FURTHER WITH UCSI”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UCSI University shared 199 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UCSI University should continue to optimize the ad content.

3.UCSI University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-18  2019-12-26-2020-06-16  2019-12-15-2020-06-14
Landing Page Link  http://openday.ucsiuniversity.edu.my/index.aspx?source=facebook&utm_source=socialmedia&utm_medium=display&utm_campaign=eOpenday&fbclid=IwAR3lR3Xf0LJ26gEjOv2j4lQ-4Sgrrxo67SoUzZMEGZcABxWzcBOiEV37vd4  https://apps.ucsiuniversity.edu.my/optometry/index.aspx?source=facebook&utm_source=socialmedia&utm_medium=display&utm_campaign=fomhs_optometry&fbclid=IwAR1aq-keA3EbX5HSdUkhBp8g273aL6BDneFsrEsgCa5EM9tkiaY6cSGzqTs   https://apps.ucsiuniversity.edu.my/creativearts/index.aspx?source=facebook&utm_source=socialmedia&utm_medium=display&utm_campaign=icad&fbclid=IwAR0H1TFPYE2prsdpMmCPSfaPEbQvwyU5oKlpjJbOhu_UcAePWhuXosbjMsg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UCSI University are successful.

UCSI University Creative Analysis: 

UCSI University placed a Image ad in 2020-06-14-2020-06-18, and got 34 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UCSI University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UCSI University has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UCSI University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2019-12-26-2020-06-16  2019-12-15-2020-06-14
During  5 days  174 days 183 days 
Like  34  155  84
Share  0  0  0
Comment  0  1  2

Advertising effectiveness is a direct manifestation of advertising. UCSI University ‘s Top 1 ad received 34 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UCSI University, helping UCSI University to grasp the ad data more clearly.