Top Ads on UCAS
UCAS Background Introduction:
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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
UCAS has been advertising and marketing on Facebook for many years. And UCAS has placed 111 of ads on the Facebook platform in the last month. In the past few years,UCAS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for UCAS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UCAS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UCAS.
1.UCAS Top 3 Ads Basic Understanding
|Page Categories||College & University||Education Website||Education Website|
UCAS Marketing Objectives Analysis:
UCAS has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UCAS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.UCAS Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||صعودًا نحو القمة||Study in the UK with our help||Get Your Free UK Postgraduate Info|
|Ad Copy Text||الخطى نحو الإبداع مستمرة .. بكم نتميز ونواصل المسيرة صع...||Be one of the 500,000 international students who study in the UK every year. Sign up for more inform...||Get a masters degree in the UK. Sign-up for information on courses and how to apply for UK universit...|
|Link Description||N/A||Sign up for UCAS updates and explore your options, right now! If you’re exploring your career options, from university, to higher or degree-level apprenticeships, to gap year ideas, you’ve come to the right place. By signing up, you’ll get everything you need delivered direct to your inbox. Ju...||Get the advice you need to study postgraduate courses in the UK. It's quick and free.|
|Text Word Count||577||106||104|
UCAS Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. UCAS Top 1 ads got 59 likes. UCAS uses a sentence with the finishing touch title: “صعودًا نحو القمة”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. UCAS shared 577 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UCAS should continue to optimize the ad content.
3.UCAS Top 3 Ads Creative Selection
|Landing Page Link||http://www.ucas.edu.ps/||https://www.ucas.com/content/sign-ucas-updates?utm_source=facebook&utm_medium=cpc&utm_campaign=intl-pad&fbclid=IwAR0vSm5MZVsM-O-EkF8Rtkg6nZzqnrz49OdqqLqV85ZOMlKbBIzUluAHMQY||https://www.ucas.com/postgraduate/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UCAS are successful.
UCAS Creative Analysis:
UCAS placed a Video ad in 2020-06-18-2020-06-18, and got 59 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.UCAS Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
UCAS has the best conversion in Palestine, and can advertise more in Palestine in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.UCAS Top 3 Ads Performance Display
|During||1 days||221 days||227 days|
Advertising effectiveness is a direct manifestation of advertising. UCAS ‘s Top 1 ad received 59 likes, 34 shares, 5 comments in just 1 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UCAS, helping UCAS to grasp the ad data more clearly.