Top Ads on UCA

UCA Background Introduction:

This is an official page of India team of University of the Creative Arts for helping students pursue their education in UCA, UK. You can contact us for any query related to the same.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UCA has been advertising and marketing on Facebook for many years. And UCA has placed 138 of ads on the Facebook platform in the last month. In the past few years,UCA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UCA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UCA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UCA.

BigSpy

1.UCA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UCA  UCA  UCA
Page Categories  Community College  Community College  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UCA Marketing Objectives Analysis: 

UCA has been operating in Community College for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UCA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UCA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Presenta tu solicitud entre el 15 de junio y el 16 de julio.  Presenta tu solicitud entre el 15 de junio y el 16 de julio. Nuevo ingreso Ciclo 02/2020 
Ad Copy Text  El futuro está más cerca de lo que imaginas. Especializa tu formación en la Universidad de Cádiz...  El futuro está más cerca de lo que imaginas. Especializa tu formación en la Universidad de Cádiz...  #Quedateencasa e inscribite en línea: últimos días
Link Description  N/A  N/A  Tradición educativa jesuita de excelencia, calidad y compromiso social
Website Link  www.uca.es  oficinadeposgrado.uca.es  www.uca.edu.sv
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 493  493  53
Like 21  31  756

UCA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UCA Top 1 ads got 21 likes. UCA uses a sentence with the finishing touch title: “Presenta tu solicitud entre el 15 de junio y el 16 de julio.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UCA shared 493 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UCA should continue to optimize the ad content.

3.UCA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-08-2020-06-18  2020-06-08-2020-06-18  2020-06-05-2020-06-16
Landing Page Link  https://www.uca.es/  https://oficinadeposgrado.uca.es/oferta-de-masteres-oficiales-2020-21/?utm_source=Facebook&utm_campaign=MasterUCA2020   http://www.uca.edu.sv/admisiones/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UCA are successful.

UCA Creative Analysis: 

UCA placed a Carousel ad in 2020-06-08-2020-06-18, and got 21 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UCA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Spain  Spain  El Salvador
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UCA has the best conversion in Spain, and can advertise more in Spain in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UCA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-18  2020-06-08-2020-06-18  2020-06-05-2020-06-16
During  11 days  11 days 12 days 
Like  21  31  756
Share  5  12  14
Comment  0  0  17

Advertising effectiveness is a direct manifestation of advertising. UCA ‘s Top 1 ad received 21 likes, 5 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UCA, helping UCA to grasp the ad data more clearly.