Top Ads on UC Berkeley Extension

UC Berkeley Extension Background Introduction:

UC Berkeley Extension is the continuing education arm of the University of California, Berkeley. We offer professional and continuing education, as well as undergraduate-level courses, in the Bay Area and online.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UC Berkeley Extension has been advertising and marketing on Facebook for many years. And UC Berkeley Extension has placed 157 of ads on the Facebook platform in the last month. In the past few years,UC Berkeley Extension has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UC Berkeley Extension on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UC Berkeley Extension. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UC Berkeley Extension.

BigSpy

1.UC Berkeley Extension Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UC Berkeley Extension  UC Berkeley Extension  UC Berkeley Extension
Page Categories  School  School  School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  woocommerce

UC Berkeley Extension Marketing Objectives Analysis: 

UC Berkeley Extension has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UC Berkeley Extension best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UC Berkeley Extension Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Project Management Certificate  Project Management Certificate Prepárate para la transición hacia la Economía Circular 
Ad Copy Text  Project Management skills are in high demand. Earn a highly regarded credential approved by the Univ...  Graduate Brian Naylor found himself coordinating large projects with agencies and remote developers ...  Lidera el cambio hacia el nuevo paradigma de la sostenibilidad. Descubre el programa de Economía C...
Link Description  Online Courses Available  Online Courses Available  Completa tu inscripción en el Curso de Economía Circular en español de UC Berkeley Extension. Toda la información aquí.
Website Link  extension.berkeley.edu  extension.berkeley.edu  bit.ly
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 212  219  184
Like 5  6  757

UC Berkeley Extension Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UC Berkeley Extension Top 1 ads got 5 likes. UC Berkeley Extension uses a sentence with the finishing touch title: “Project Management Certificate”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UC Berkeley Extension shared 212 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UC Berkeley Extension should continue to optimize the ad content.

3.UC Berkeley Extension Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2018-11-08-2020-06-20  2018-11-08-2020-06-18  2020-04-02-2020-06-16
Landing Page Link  https://extension.berkeley.edu/public/category/courseCategoryCertificateProfile.do?method=load&certificateId=17113&selectedProgramAreaId=11463&selectedProgramStreamId=15580&utm_source=facebook&utm_medium=cpc&utm_campaign=projmgmt&_bf=6094334994672  https://extension.berkeley.edu/public/category/courseCategoryCertificateProfile.do?method=load&certificateId=17113&selectedProgramAreaId=11463&selectedProgramStreamId=15580&utm_source=facebook&utm_medium=cpc&utm_campaign=projmgmt&_bf=6095733520872   https://berkeleyextension.globalalumni.org/curso-de-economia-circular/?utm_source=facebook-instagram&utm_medium=paidsocial&utm_campaign=bk_economiacircularconv_int_img

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UC Berkeley Extension are successful.

UC Berkeley Extension Creative Analysis: 

UC Berkeley Extension placed a Image ad in 2018-11-08-2020-06-20, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UC Berkeley Extension Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Chile
Language  French  French  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UC Berkeley Extension has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UC Berkeley Extension Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-11-08-2020-06-20  2018-11-08-2020-06-18  2020-04-02-2020-06-16
During  591 days  589 days 76 days 
Like  5  6  757
Share  0  2  252
Comment  0  1  41

Advertising effectiveness is a direct manifestation of advertising. UC Berkeley Extension ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 591 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UC Berkeley Extension, helping UC Berkeley Extension to grasp the ad data more clearly.