Top Ads on UC Berkeley Boot Camps

UC Berkeley Boot Camps Background Introduction:

Berkeley Boot Camps equip students for the digital economy through in-class part-time (24 weeks) or full-time (12 weeks) web development, part-time online coding, part-time data analytics, or part-time UX/UI programs.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UC Berkeley Boot Camps has been advertising and marketing on Facebook for many years. And UC Berkeley Boot Camps has placed 78 of ads on the Facebook platform in the last month. In the past few years,UC Berkeley Boot Camps has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UC Berkeley Boot Camps on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UC Berkeley Boot Camps. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UC Berkeley Boot Camps.

BigSpy

1.UC Berkeley Boot Camps Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UC Berkeley Boot Camps  UC Berkeley Boot Camps  UC Berkeley Boot Camps
Page Categories  Specialty School  Specialty School  Specialty School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UC Berkeley Boot Camps Marketing Objectives Analysis: 

UC Berkeley Boot Camps has been operating in Specialty School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UC Berkeley Boot Camps best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UC Berkeley Boot Camps Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Learn Cybersecurity in 24 Weeks. Now Online!  Focus on Your Career. Learn Data Analytics Online. Become a Web Developer in 24 Weeks 
Ad Copy Text  Learn a new skill without leaving the house. Become a cybersecurity professional in 24 weeks at Berk...  no setting  no setting
Link Description  Learn from a name employers trust  Learn from a name employers trust  Evening and weekend classes available
Website Link  bootcamp.berkeley.edu  bootcamp.berkeley.edu  bootcamp.berkeley.edu
CTA  LEARN_MORE  APPLY_NOW  LEARN_MORE
Text Word Count 164  0  0
Like 1  2  11

UC Berkeley Boot Camps Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UC Berkeley Boot Camps Top 1 ads got 1 likes. UC Berkeley Boot Camps uses a sentence with the finishing touch title: “Learn Cybersecurity in 24 Weeks. Now Online!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UC Berkeley Boot Camps shared 164 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UC Berkeley Boot Camps should continue to optimize the ad content.

3.UC Berkeley Boot Camps Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-25-2020-06-18  2020-06-15-2020-06-18  2020-05-28-2020-06-18
Landing Page Link  https://bootcamp.berkeley.edu/cybersecurity/landing/?utm_source=facebook&utm_medium=cybersecurity&utm_term=Facebook_Mobile_Feed&utm_campaignname=5.26.2020_Cybersecurity_Belmont_CyberInterests_MF2245_AutoPlacement_GoogleStyle2_COVID19&utm_adsetname=CyberInterests_8MileRadius_MF2245_AutoPlacement&utm_campaign=CyberInterests&utm_content=h03_bc02_Berk656&fbclid=IwAR2emrFiYrvFVf8uqrLswc5tNHVqk1rgTf-4jsDlYGZLK4wVljiBnFHfDCw  https://bootcamp.berkeley.edu/data/landing2/?&utm_source=facebook&utm_medium=data&utm_term=Facebook_Mobile_Feed&utm_campaignname=6.15.2020_Data_Belmont_01UCBPixelLaL10_MF2245_AutoPlacement_r50_Branded_NonNativeBodyvsNo&utm_adsetname=01UCBPixelLaL10_r50_MF2245_AutoPlacement&utm_campaign=01UCBPixelLaL10&utm_content=hc46_b0_Berk350&fbclid=IwAR2oSfImhTIrt4AptU5qFrDuDH70XliS_vbAB4yalhrOcbflp1UmV2wepSQ   https://bootcamp.berkeley.edu/coding/online/landing/?tc_ver=1&utm_source=facebook&utm_medium=coding&utm_term=Facebook_Mobile_Feed&utm_campaignname=5.28.2020_OnlineCoding_SanFranDMA_01OnlineLaL10_MF2445_AutoPlacement_GoogleStyle2_BodyvsNo&utm_adsetname=01OnlineLaL10_SanFranDMA_MF2245_AutoPlacement&utm_campaign=01OnlineLaL10&utm_content=h03_b0_Berk648&fbclid=IwAR2aAdyB9C24AA9OumjMZQy2YAhOkEsoy_ioiyXNJan7Fo-45zAr0L0BPZI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UC Berkeley Boot Camps are successful.

UC Berkeley Boot Camps Creative Analysis: 

UC Berkeley Boot Camps placed a Video ad in 2020-05-25-2020-06-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UC Berkeley Boot Camps Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UC Berkeley Boot Camps has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UC Berkeley Boot Camps Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-18  2020-06-15-2020-06-18  2020-05-28-2020-06-18
During  25 days  4 days 22 days 
Like  1  2  11
Share  0  2  1
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. UC Berkeley Boot Camps ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UC Berkeley Boot Camps, helping UC Berkeley Boot Camps to grasp the ad data more clearly.