Top Ads on UBS

UBS Background Introduction:

Advice, expertise and opportunities to protect and grow your wealth.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UBS has been advertising and marketing on Facebook for many years. And UBS has placed 446 of ads on the Facebook platform in the last month. In the past few years,UBS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UBS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UBS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UBS.

BigSpy

1.UBS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UBS  UBS  UBS
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UBS Marketing Objectives Analysis: 

UBS has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UBS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UBS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  UBS  Find out how you can support #TOGETHERBAND Future of the Tech Economy 
Ad Copy Text  Data is the new oil. We anticipate the global data universe will grow to 456 zettabytes by 2030 â€...  What happens when online learning is not an option? "In Sierra Leone and Liberia, only about one in ...  Data is the new oil. We anticipate the global data universe will grow to 456 zettabytes by 2030 – ...
Link Description  N/A  UBS is supporting all 17 UN Global Goals. We're driving change that matters in business, finance, philanthropy and our communities.  In the latest Investing in the future series, we explore the global tech economy. Find out how investors can benefit and be well-positioned for long-term returns.
Website Link  www.facebook.com  www.ubs.com  www.ubs.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 205  393  235
Like 2  4  12

UBS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UBS Top 1 ads got 2 likes. UBS uses a sentence with the finishing touch title: “UBS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UBS shared 205 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UBS should continue to optimize the ad content.

3.UBS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-18  2020-06-16-2020-06-18  2020-06-14-2020-06-18
Landing Page Link  https://www.facebook.com/UBSglobal/?_sref_=3035609659854746&refid=28&_ft_=adid.23844855918640414:qid.6839829849778465237:mf_story_key.8085537713491792362:is_sponsored.1:ei.AI@AQLCfJpe9r2uHXCgfN8yAlvpyOZ05CJ1TCsotr1ekEnVdLWmo-Q8HnO1vQW0-5hVYi3gjDagehbcchGFij0Tlyj7:top_level_post_id.3035609663188079:content_owner_id_new.218020061613734:page_id.218020061613734:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592521714:filter.h_nor:tds_flgs.3:actrs.218020061613734:page_insights.%7B%22218020061613734%22:%7B%22page_id%22:218020061613734,%22page_id_type%22:%22page%22,%22actor_id%22:218020061613734,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592318720,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3035609663188079%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:218020061613734,%22page_id%22:218020061613734,%22post_id%22:3035609663188079,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.ubs.com/global/en/wealth-management/globalvisionaries/news/2020/coronavirus-series-paul.html?campID=SOME-TOGETHERBANDGOAL4-SG-ENG-FACEBOOK-UBSCORPORATE-NEWSFEED-RADIO2-20200617-IMAGELINK-TB4UBSSSG-PAID-UBSS&sprinklrpostid=5ee87fab6e1f0782a00d01fe&fbclid=IwAR03wy5XZWHBzUp4OpPMnSWIINP0G7aMla6EwGXd3AZsH6aryCr2JfgC_w8   https://www.ubs.com/uk/en/wealth-management/our-approach/2020/future-of-tech-economy.html?campID=SOME-CIOFUTUREOFTECH-UK-ENG-FACEBOOK-UBSCORPORATE-NEWSFEED-DATA-20200615-IMAGELINK-RETARGET-PAID&sprinklrpostid=5ee78406edd4a1264bba62e1&fbclid=IwAR00-13EnvGktJggpi5i2VJ5UowdAjzdoDXdDiIpfuFeFRXzA7M-vtS3N4I

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UBS are successful.

UBS Creative Analysis: 

UBS placed a Image ad in 2020-06-18-2020-06-18, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UBS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  N/A  N/A
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UBS has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UBS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-16-2020-06-18  2020-06-14-2020-06-18
During  1 days  3 days 5 days 
Like  2  4  12
Share  1  1  1
Comment  2  0  1

Advertising effectiveness is a direct manifestation of advertising. UBS ‘s Top 1 ad received 2 likes, 1 shares, 2 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UBS, helping UBS to grasp the ad data more clearly.