Top Ads on UBC Botanical Garden

UBC Botanical Garden Background Introduction:

Established in 1916, we are Canada's oldest university botanical garden. Follow us on Twitter and Instagram @ubcgarden!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UBC Botanical Garden has been advertising and marketing on Facebook for many years. And UBC Botanical Garden has placed 7 of ads on the Facebook platform in the last month. In the past few years,UBC Botanical Garden has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UBC Botanical Garden on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UBC Botanical Garden. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UBC Botanical Garden.

BigSpy

1.UBC Botanical Garden Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UBC Botanical Garden  UBC Botanical Garden  UBC Botanical Garden
Page Categories  Botanical Garden  Botanical Garden  Botanical Garden
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UBC Botanical Garden Marketing Objectives Analysis: 

UBC Botanical Garden has been operating in Botanical Garden for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UBC Botanical Garden best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UBC Botanical Garden Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Handmade Wreath Sale  Horticulture Training Program Info Session Horticulture Training Program Info Session 
Ad Copy Text  Beautiful fresh holiday wreaths, handcrafted by our Friends of the Garden using unusual evergreens, ...  Do you love plants? Are you interested in a career in horticulture?  Do you love plants? Are you interested in a career in horticulture?
Link Description  Selection changes daily  96 people interested  96 people interested
Website Link  botanicalgarden.ubc.ca  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  EVENT_RSVP  EVENT_RSVP
Text Word Count 137  67  67
Like 2  17  3

UBC Botanical Garden Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UBC Botanical Garden Top 1 ads got 2 likes. UBC Botanical Garden uses a sentence with the finishing touch title: “Handmade Wreath Sale”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UBC Botanical Garden shared 137 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UBC Botanical Garden should continue to optimize the ad content.

3.UBC Botanical Garden Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2019-12-07-2019-12-09  2019-04-19-2019-04-23  2019-04-19-2019-04-23
Landing Page Link  https://botanicalgarden.ubc.ca/news-events/events-activities/wreath-sale/  https://www.facebook.com/77837463267/posts/10157843602443268/   https://www.facebook.com/77837463267/posts/10157843602443268/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UBC Botanical Garden are successful.

UBC Botanical Garden Creative Analysis: 

UBC Botanical Garden placed a Video ad in 2019-12-07-2019-12-09, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UBC Botanical Garden Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UBC Botanical Garden has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UBC Botanical Garden Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-07-2019-12-09  2019-04-19-2019-04-23  2019-04-19-2019-04-23
During  3 days  5 days 5 days 
Like  2  17  3
Share  0  0  0
Comment  0  3  0

Advertising effectiveness is a direct manifestation of advertising. UBC Botanical Garden ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UBC Botanical Garden, helping UBC Botanical Garden to grasp the ad data more clearly.