Top Ads on UBC Botanical Garden
UBC Botanical Garden Background Introduction:
Established in 1916, we are Canada's oldest university botanical garden. Follow us on Twitter and Instagram @ubcgarden!
UBC Botanical Garden has been advertising and marketing on Facebook for many years. And UBC Botanical Garden has placed 7 of ads on the Facebook platform in the last month. In the past few years,UBC Botanical Garden has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for UBC Botanical Garden on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UBC Botanical Garden. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UBC Botanical Garden.
1.UBC Botanical Garden Top 3 Ads Basic Understanding
|Name||UBC Botanical Garden||UBC Botanical Garden||UBC Botanical Garden|
|Page Categories||Botanical Garden||Botanical Garden||Botanical Garden|
UBC Botanical Garden Marketing Objectives Analysis:
UBC Botanical Garden has been operating in Botanical Garden for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UBC Botanical Garden best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.UBC Botanical Garden Top 3 Ads Content Display
|Ad Headline||Handmade Wreath Sale||Horticulture Training Program Info Session||Horticulture Training Program Info Session|
|Ad Copy Text||Beautiful fresh holiday wreaths, handcrafted by our Friends of the Garden using unusual evergreens, ...||Do you love plants? Are you interested in a career in horticulture?||Do you love plants? Are you interested in a career in horticulture?|
|Link Description||Selection changes daily||96 people interested||96 people interested|
|Text Word Count||137||67||67|
UBC Botanical Garden Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. UBC Botanical Garden Top 1 ads got 2 likes. UBC Botanical Garden uses a sentence with the finishing touch title: “Handmade Wreath Sale”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. UBC Botanical Garden shared 137 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UBC Botanical Garden should continue to optimize the ad content.
3.UBC Botanical Garden Top 3 Ads Creative Selection
|Landing Page Link||https://botanicalgarden.ubc.ca/news-events/events-activities/wreath-sale/||https://www.facebook.com/77837463267/posts/10157843602443268/||https://www.facebook.com/77837463267/posts/10157843602443268/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UBC Botanical Garden are successful.
UBC Botanical Garden Creative Analysis:
UBC Botanical Garden placed a Video ad in 2019-12-07-2019-12-09, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.UBC Botanical Garden Top 3 Ads Audience Analysis:
UBC Botanical Garden has the best conversion in N/A, and can advertise more in N/A in the future.
5.UBC Botanical Garden Top 3 Ads Performance Display
|During||3 days||5 days||5 days|
Advertising effectiveness is a direct manifestation of advertising. UBC Botanical Garden ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UBC Botanical Garden, helping UBC Botanical Garden to grasp the ad data more clearly.